Manager, Campus & Influencer Marketing

Company Description

Her Campus Media is the ultimate community-powered Gen Z media and marketing ecosystem, with a portfolio of the largest and most-loved Gen Z media brands and creator communities: Her Campus, Spoon University, College Fashionista, InfluenceHer Collective, Campus Trendsetters, Zfluence, HC Athletic Club, and Generation Hired. Through our community of 100,000 members, footprint across 2,000 colleges, and social reach of well over 1 billion, we're unlocking opportunities for the next generation while serving as the one-stop-shop Gen Z marketing partner for the world's leading brands, who come to us to ensure their Gen Z relevancy and devise and power award-winning end-to-end Gen Z marketing strategies and campaigns. 

We help brands build relevancy with the next generation through our trusted college media brands and hyper-engaged communities. We provide a reimagined approach to growth, audience, and future-ready brands for the next generation of consumers with a cohesive, The world’s leading brands trust HCM as their 360-degree Gen Z marketing partner, and HCM has powered state-of-the-art, award-winning college marketing programs for clients.

About our team: Her Campus Media is made up of passionate, entrepreneurial, ambitious doers who are fired up about cultivating the next generation of leaders and changemakers. We are a small (~100 employees) but mighty team of individuals, most of whom identify as women, committed to continuing to build a dynamic and inclusive organization where we want to work. Visit our Careers page to learn more about our culture and what makes us tick at hercampusmedia.com/careers!

Job Description

• Oversee post-sale community campaign strategy and execution on digital, experiential, and sampling programs, working closely on first-to-market and VIP brand partnerships in coordination with Community Leadership

• Strategize, review and approve campaign briefs, materials and guidelines for influencers (including timelines, messaging, and requirements for their scope of work) based on client guidelines

• Oversee the creation, execution, and vetting of influencer applications, approving target influencers for projects, and conducting outreach and follow-ups as needed

• Serve as a main point of contact for influencers who participate in campaigns as needed

• Set and manage community compensation budgets and advise team members on fee negotiation as needed during execution, working cross-departmentally to ensure all influencer compensation is processed properly

• Create and review community campaign agreements, working cross-departmentally to ensure all legal requirements are met

• Collaborate cross-departmentally on influencer marketing initiatives and serve as a point of contact for clients, providing best-in-class community marketing counsel specific to brand, target, consumer and marketing objectives as needed

• Support Community Leadership during the proposal phase of community marketing campaigns, providing key insights, thought starters, and industry expertise to help us win business

• Support Community Leadership in developing, managing, and nurturing relationships with talent agencies and strategic partners

• Report and leverage data and analytics to optimize and continuously expand and optimize our processes and offerings, ensuring internal databases and tracking documents are updated with accurate campaign information

• Help strategize and implement community programming, resources and initiatives relating to community marketing and campaign performance as led by the Community Management team, may include speaking opportunities

Qualifications

• Bachelor’s degree (or other college degree) preferred

• 5 years of full-time campaign management/influencer marketing experience, ideally at an agency in client-facing role(s)

• Demonstrated strong interest and knowledge in community-building, influencer marketing, and the college marketing industry as well as a pulse on trends in the space

• Excellent oral, written and verbal communication skills

• Rigorous attention to detail and eye for design

• Superior organizational and time management abilities

• Proficiency in social media, particularly TikTok and Instagram, as well as Asana, Canva, Mailchimp, and Google Drive a plus

Additional Information

Salary Range: $70k - 75k Bonus potential

Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate’s skills, experience, and other factors.

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas. All of your information will be kept confidential according to EEO guidelines.