Demo

Group Sales Manager

HENLEY SPW LLC
Richmond, VA Full Time
POSTED ON 4/24/2026
AVAILABLE BEFORE 6/23/2026

 

The Hilton Richmond Hotel & Spa/Short Pump is looking for a qualified, dynamic Sales Manager to join our team.

 

The Hilton Short Pump is a flagship property of Shamin Hotels, Central Virginia's largest hotel management company. We own and operate more than 78 full- and select-service hotels under the Hilton, Hyatt, Marriott, InterContinental and Choice flags.

 

We offer a competitive salary and benefits package that includes medical, vision, dental, life insurance, short- and long-term disability and a 401k plan. We also offer paid time off, a world class hotel discount program and a fun, friendly place to work. We work hard but have fun doing it and are proud of our commitment to excellence and outstanding guest service.

 

Job Responsibilities:

 

The Sales Manager is responsible for effectively soliciting and becoming familiar with all accounts in assigned market segments. They will be responsible for prospecting and closing on assigned accounts/territory to positively impact the hotel’s top line room and event revenues based on the goals assigned to the hotel.

 

 

  • Meet or exceed set revenue productivity and booking goals and sales activity goals as assigned by the Director of Sales.
  • Operate the Sales Department within established sales expense budget.
  • Initiate and follow up on leads.
  • Develop a full working knowledge of the operations of the hotel, including Food and Beverage, Guest Services and Reservations.
  • Maintain and participate in an active sales solicitation program.
  • Routinely make outside sales calls to clients and prospective clients. 
  • Monitor production of all top accounts and evaluate trends within your market or assigned segment.
  • Utilize the sales system according to Shamin standards.
  • Regularly contact existing accounts based on the tracing frequencies found in the sales system.
  • Invite clients to the hotel for entertainment, lunches, tours and site inspections.
  • Assist in the preparation of required reports in a timely manner.
  • Be familiar with all Shamin sales policies and selling techniques with an emphasis on maximizing occupancy and Average Daily Rate (ADR).
  • Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key features and benefits of the property.
  • Understand the competitors in the market and the strategy to sell against them.
  • Attend all training/meetings as required by management.
  • Cross-sell other Shamin hotels.
  • Perform other duties as requested.

Shamin Hotels is proud to be an equal opportunity employer and welcomes applicants from all backgrounds. We maintain a drug free work environment and require all applicants to agree to a pre-employment background check.

Qualifications:

Qualifications:

 

  • Absolutely must have previous hotel sales experience.
  • Bachelor’s Degree or extensive hotel experience is required.
  • Strong financial knowledge with the ability to work with and understand financial information and data is required.
  • Must have excellent written and verbal communications skills with the ability to make effective presentations and convey information clearly in English.
  • Must be highly proficient in computer systems and internet platforms, including MS Office, PowerPoint, email, etc.
  • Experience with SalesPro and Delphi would be helpful.

Salary.com Estimation for Group Sales Manager in Richmond, VA
$120,997 to $165,203
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