What are the responsibilities and job description for the Senior Trade Marketing Manager - PRAVANA position at Henkel?
About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do The Senior Trade Marketing Manager leads the development and execution of customer and channel strategies that accelerate brand growth and drive profitable results. As the link voice of the brand to the customer and the voice of the customer to the brand, this role oversees trade investment, promotions, merchandising, and activation programs to maximize sell-in, sell-through, and market share growth. maximize sell-in, sell-through, and market share growth.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do The Senior Trade Marketing Manager leads the development and execution of customer and channel strategies that accelerate brand growth and drive profitable results. As the link voice of the brand to the customer and the voice of the customer to the brand, this role oversees trade investment, promotions, merchandising, and activation programs to maximize sell-in, sell-through, and market share growth. maximize sell-in, sell-through, and market share growth.
- Lead PRAVANA’S development and execution of channel and customer specific 360° go-to-market strategies including but not limited to in-store visual merchandising, digital media, social & influencer partnerships, and education
- Own the annual promotional strategy, architecture, and calendar across professional distribution, ensuring alignment with brand strategy, revenue targets, profitability objectives, and strong execution to drive sell-in and sell-through
- Identify customer-specific opportunities and commercial white spaces to unlock incremental growth and strengthen competitive advantage
- Act as strategic cross-functional leader connecting Sales, Marketing, Finance, Supply Chain, Education, and external partners to drive alignment and execution excellence
- Leverage customer insights, business performance, category trends, and promotional ROI analysis to continuously optimize trade and go-to-market strategies across channels
- Own development and phasing of trade marketing budgets, ensuring efficient allocation against strategic priorities and business objectives
- Define and monitor key trade marketing performance metrics, including sell-in, sell-through, depletion, promotional ROI, and customer productivity
- Drive programs to reduce excess and obsolete inventory while ensuring visibility, stakeholder engagement, and timely action plans
- 7 years' experience in Trade Marketing, preferably within salon professional hair
- Bachelor's degree in Marketing or similar; MBA preferred
- Proficiency in Microsoft Suite; PowerPoint and Excel
- Experience in project management software, bonus if experienced with Wrike
- Experience in brand development and activations
- Experience using data analytics to drive strategic decisions
- Strong financial acumen with experience managing budgets
- Curious and passionate about following beauty or industry-relevant trends
- Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
- Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
- Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
- Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
- Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
Salary : $120,000 - $135,000