Paid Media Strategist - Schwarzkopf

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.

This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Dare to learn new skills, advance in your career and make an impact at Henkel.

What You´ll Do

• Develop and implement paid advertising strategies across various digital channels, including search, display, programmatic, and social media in collaboration with our digital agency partner
• Collaborate with internal teams and external partners to develop compelling ad edits and messaging
• Analyze campaign performance data and provide insights and recommendations for optimization
• Monitor industry trends and best practices to stay ahead of the competition
• Support the Head of Digital Marketing in setting creative platform strategy, creating shot lists for shoots and working with post production on platform adjustments and edits
• Lead tracking system implementation (UTMs, pixels, etc.), having robust knowledge on tracking ecosystems and how to expand tracking capabilities
• Platform-Specific, Meta (Facebook & Instagram): Partner with internal teams and agency partners to inform the creative strategy for Meta campaigns, including carousel, video, story, and collection ads
• Provide guidance on audience considerations, messaging frameworks, and creative best practices to support engagement and conversion goals
• Google Ads: Contribute to the strategic development of search and display campaigns by advising on keyword intent, ad copy themes, and creative approaches that align with performance objectives
  
  

What makes you a good fit

• Bachelor’s degree in business, marketing, or a related field
• 3-5 years of experience in digital advertising within CPG (consumer packaged goods), with a focus on paid search, display, programmatic, and social media advertising
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Proficient in advertising platforms and tools, including Google Ads, Facebook Ads, and programmatic platforms
• Ability to manage multiple campaigns simultaneously and work well under pressure
• Self-motivated, results-oriented, and a creative thinker with a high level of initiative
  
  

Some benefits of joining Henkel

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1 
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program 
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement 
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships 
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
  
  

The salary range for this role is $ 85,000.00 and $ 110,000.00. This range represents the good‑faith minimum and maximum wages the Company reasonably expects to offer for this role at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable.  The Company also offers a comprehensive benefits package as described above. Actual compensation will be based on factors such as the candidate’s skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.