Mgr. Category Shopper Insights

About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.

This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Dare to learn new skills, advance in your career and make an impact at Henkel.

What You´ll Do

Total Category Management

• Lead the development and execution of comprehensive category strategies that drive sustainable category growth.
• Serve as the category expert by identifying opportunities through shopper, consumer, customer, syndicated, and retailer data.
• Conduct category assessments and develop recommendations across assortment, pricing, promotion, shelving, merchandising, innovation, and space optimization.
• Deliver fact-based category reviews, business reviews, and strategic recommendations to internal and external stakeholders.
• Monitor category performance, competitive activity, and emerging trends to proactively identify risks and growth opportunities.
  
  

Analytics & Insights

• Analyze retailer, syndicated, shopper, and consumer data to identify actionable business opportunities.
• Develop compelling, insight-driven selling stories and executive presentations.
• Measure category performance and provide recommendations that improve sales, share, profitability, and shopper satisfaction.
• Build dashboards and performance scorecards to monitor key category and business metrics.
  
  

Digital Shelf & Digital Analysis

• Lead digital shelf optimization, including content quality, assortment, search visibility, ratings and reviews, product availability, and online conversion.
• Analyze digital commerce performance, including traffic, conversion, search performance, content effectiveness, digital share, and omnichannel trends.
• Identify opportunities to improve online category performance through data-driven recommendations and digital activation strategies.
• Partner with Digital Commerce and Marketing teams to optimize the online shopper experience and accelerate digital growth.
  
  

Innovation & Commercialization

• Assess category opportunities for innovation, line extensions, and new product launches.
• Develop customer sell-in strategies supported by category insights and financial analysis.
• Measure post-launch performance and recommend optimization opportunities.
  
  

Cross-Functional Leadership

• Partner with Sales, Marketing, Shopper Marketing, Revenue Growth Management, Supply Chain, Finance, and Digital Commerce to deliver integrated business plans.
• Support annual planning, forecasting, customer planning, and strategic initiatives.
• Influence key stakeholders through data-driven recommendations and collaborative leadership.
  
  

What makes you a good fit

• Total Category Management
• Strategic Thinking
• Business Acumen
• Customer & Shopper Insights
• Consumer Insights
• Digital Shelf Optimization
• Digital & eCommerce Analytics
• Omnichannel Strategy
• Data Analytics & Visualization
• Category Storytelling
• Executive Communication
• Cross-Functional Collaboration
• Financial Analysis
• Project Management
• Influence & Relationship Management
• Innovation Commercialization
• Continuous Improvement
  
  

Some benefitss of joining Henkel

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
  
  

The salary range for this role is $140,000.00 and $165,000.00. This range represents the good‑faith minimum and maximum wages the Company reasonably expects to offer for this role at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable. The Company also offers a comprehensive benefits package as described above. Actual compensation will be based on factors such as the candidate’s skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.