Brand Director, Persil

About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.

This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Dare to learn new skills, advance in your career and make an impact at Henkel.

What You´ll Do

• Steers all marketing, advertising and promotional activities and respective budgets; is responsible for L17 steering.
• Provides marketing inputs for local / sub-regional master plan Identifies opportunities to increase brand distribution within existing business and new clients acquisitions.
• Ensures consistency in market sizing methodology and creates tangible sales tools.
• Oversees and supports implementation of channel strategy on local / sub-regional level through channel marketing activities.
• Determines /quantifies market opportunities and develops customer roadmaps in alignment with stakeholders.
• Contributes to devel-t of brands positioning and innovation; implements innovation pipeline to secure sustainable brand growth in region.
• Coaches and develops local / sub-regional (project) teams Implements campaigns locally; ensures consistency in reporting campaigns and promotional action results.
• Sets up and adapts Marketing Mix for each product locally.
• Analyses competitor's scenario and draws sound conclusions given lack of market data Leading the local team to generate consumer insights as inputs for global and regional inno pipeline.
• Initiates local ideas for innovations in association with Regional and global counter parts.
  
  

What makes you a good fit

• BS/BA (Business, Marketing, Social Sciences - Psychology, Sociology, Economics), MBA preferred.
• 10 years experience in CPG brand management, marketing and/or sales.
• Thinks strategically uncovering market insights that would turn into potential opportunities or issues.
• Plans & execute both long term/big picture actions and short term/day to day initiatives leveraging insights uncovered.
• Demonstrated leadership and organization skills required to be able to lead projects and work independently.
• Raises their bar in terms of market/financial acumen and ability to present analytical yet simple stories with key messages to senior leadership.
• Has a strong financial and operational acumen with the know-how to pull levers of the P&L to drive profits.
• Excellent interpersonal/communication skills; attention to details.
• Ability to analyze market and research data and make decisions designed to generate incremental sales and profits.
• Creative mindset and strong team player.
  
  

Some benefits of joining Henkel

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
  
  

The salary for this role is $150,000.00-$200,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.