Digital Copywriter

Job Description

POSITION SUMMARY

The Copy Writer plays a critical role in shaping and protecting the brand’s written expression across consumer-facing channels. This position supports the articulation and evolution of our brand voice by crafting clear, cohesive, and compelling copy that enhances the customer experience and strengthens brand perception.

With a sharp editorial eye and refined sense of tone and storytelling, the Copy Writer brings precision, creativity, and consistency to every piece of content—balancing performance-driven objectives with thoughtful, brand-aligned messaging. Acting as a steward of language across creative deliverables, this role ensures written content reflects the highest standards of accuracy, clarity, and stylistic integrity while resonating authentically with our audience.

Principal Accountabilities

Editorial Review & Copy Development

• Write, edit, and refine compelling, consumer-facing copy across digital and print channels, including product descriptions, campaigns, and brand storytelling content.
• Apply rigorous editorial standards to ensure accuracy, clarity, consistency, grammar excellence, and alignment with brand tone across all deliverables.
• Provide thoughtful line editing and structural recommendations to strengthen narrative flow, persuasion, and overall effectiveness.
• Serve as a subject-matter expert for language quality, acting as a gatekeeper to uphold copy standards across all creative outputs.
  
  

Brand Voice & Messaging Consistency

• Champion and maintain a consistent brand voice across all platforms, ensuring adherence to brand guidelines while allowing for nuance by channel and audience.
• Identify opportunities to evolve and strengthen brand voice through language, storytelling, and tone refinement.
• Partner closely with content creators, designers, and marketers to ensure cohesive, brand-aligned execution across campaigns and touchpoints.
  
  

Collaboration & Creative Partnership

• Collaborate cross-functionally with E‑Commerce, Marketing, Creative, SEO, and Product teams to brainstorm, ideate, and execute content that supports both brand equity and business objectives.
• Contribute strategically to campaign development by aligning messaging with customer insights, merchandising priorities, and channel goals.
• Communicate clearly and constructively with stakeholders, incorporating feedback while advocating for editorial excellence.
  
  

SEO, Research & Performance Optimization

• Conduct ongoing keyword and search-intent research to identify content opportunities that expand visibility across search ecosystems.
• Apply SEO and emerging AEO best practices to optimize copy performance without compromising brand voice or storytelling quality.
• Analyze search data, audience behavior, and performance metrics to inform copy refinements and ongoing optimization.
• Effectively present research findings and recommendations through written documentation and verbal presentations to diverse audiences.
  
  

Quality Control & Workflow Excellence

• Manage multiple projects and deadlines with precision, ensuring timely review, revision, and delivery of high-quality content.
• Maintain meticulous attention to detail while working in a fast-paced, deadline-driven environment.
• Stay informed on industry trends, competitor language, and emerging storytelling approaches—particularly within the luxury jewelry and retail space.
• Proactively identify and recommend improvements to editorial workflows, tools, and processes to enhance efficiency, consistency, and creative excellence.
  
  

Supervisory Responsibilities

The incumbent does not have any direct reports.

Qualifications

• Bachelor’s degree in Marketing, Communications, or Journalism.
• Minimum of 5 years of experience with writing for retail or consumer luxury brands, or technical writing or equivalent combination of education and experience.
• Proven ability to write both persuasive, sales-driven copy and creative, narrative-driven content.
• SEO & AEO fluency: Best practices and curiosity for emerging tech, including being comfortable using AI responsibly to enhance writing, efficiency, and research without sacrificing creativity or brand voice.
• Strong background writing concise, digestible, copy that captures attention quickly for ecommerce and marketing channels including website and product pages.
• Precision, organization, and the ability to meet multiple deadlines in a fast-paced environment—without sacrificing quality.
• Analytical mindset- Interprets performance data, search insights, and audience behavior to inform ongoing optimization.
• Hybrid schedule with predictable onsite attendance required three or more days per week to perform essential functions involving interactive behaviors with co-workers and managers and direct interaction with internal and/or external customers. This position’s current work schedule consists of working from home on Monday’s and Friday’s and from the Helzberg office Tuesday – Thursday. Schedules are subject to change with advanced notice.
  
  

Competencies

Analytical Thinking, Business Knowledge, Communication, Customer Service Orientation, Information Seeking, Integrity, Personal Accountability, Teamwork and Cooperation

Auto req ID

7185BR

Location

SSC-Store Support Center

City and State

North Kansas City, MO