What are the responsibilities and job description for the Broker Growth Associate position at Helpside?
We're looking for a Broker Growth Associate to support the execution of our broker channel growth strategy. Sitting on the Broker Relationships team (not Marketing), this person will be the day-to-day engine behind the content, campaigns, and marketing activities that help our Director of Broker Relationships build pipeline, deepen broker partnerships, and keep Helpside top-of-mind with the broker community.
This is a hands-on role for someone early in their career who wants to learn the mechanics of B2B growth in a focused channel. You'll write, build, send, post, track, and iterate, with direct visibility into how broker partnerships drive revenue.
DUTIES:
Content creation and management
- Draft broker-facing content including newsletters, one-pagers, case studies, blogs, social posts, and email campaigns that speak to the realities of selling and servicing PEO business
- Partner with internal teams to translate Helpside expertise into broker-ready resources
- Keep the broker resource library current and organized for brokers to use with their clients
Marketing campaigns and outreach
- Build and execute email campaigns to brokers in the pipeline and existing partner brokers
- Manage broker-focused social media presence (primarily LinkedIn)
- Coordinate broker webinars, lunch-and-learns, and educational sessions
Sales and relationship support
- Build sales collateral, pitch decks, and leave-behinds the Director uses in meetings
- Develop co-branded materials and campaigns brokers can use with their own prospects
- Help onboard new broker partners
- Assist with broker referral tracking and recognition programs
Measurement and iteration
- Track engagement across email, content, and events
- Maintain CRM hygiene for broker contacts and partner activity
- Help build a simple growth playbook for the broker channel
REQUIRED QUALIFICATIONS:
- 1–3 years of experience in marketing, content, communications, sales support, or a similar role; recent grads with strong internship experience will be considered
- Strong writing skills; you can take a complex topic and make it clear, useful, and relavent
- Comfortable with tools like CRM platforms, Canva, LinkedIn, and standard office suites
- Comfortable working with sales-minded teammates and translating their needs into marketing output