What are the responsibilities and job description for the Director of Sales position at Helix Hospitality?
We’re Hiring: Director of Sales
Helix Hospitality | Huntsville, AL Market
Helix Hospitality is looking for a driven, market-savvy Director of Sales to lead revenue growth in the thriving Huntsville, Alabama market—one of the fastest-growing, most opportunity-rich regions in the country.
This role is built for a sales leader who knows how to hunt for business, build relationships, and convert opportunity into results.
Why Huntsville
Huntsville isn’t slowing down—and neither should your sales strategy.
With demand driven by:
- Aerospace & defense (NASA, Redstone Arsenal)
- Technology & engineering firms
- Ongoing corporate relocations and expansions
- Strong group, government, and extended stay demand
This is a market where the right sales leader can win—consistently.
What You’ll Own
As Director of Sales, you will take full ownership of top-line performance and market share growth for your assigned property.
You will:
- Aggressively pursue new business through local prospecting, networking, and community involvement
- Build strong relationships across corporate, government, and group segments
- Leverage market knowledge to identify and capture demand tied to Huntsville’s key industries
- Partner with the GM and Revenue Manager to align strategy and maximize RevPAR
- Stay ahead of competitors by understanding rate positioning, demand shifts, and local activity
- Participate in brand and Helix revenue calls, bringing insight and accountability
- Track performance and adjust strategy based on real-time data and trends
What Success Looks Like in Huntsville
- You know where the business is coming from—and you’re already there
- You’re plugged into the community and visible in the right rooms
- You’re driving consistent RevPAR growth, not chasing it at the end of the month
- You’re building a pipeline that supports 30-60-90 day forecasting with confidence
- You’re not reacting to the market—you’re out in front of it
What You Bring
- Proven success in hotel sales, preferably in a competitive or high-growth market
- Strong ability to prospect, negotiate, and close across multiple segments
- Confidence in engaging with corporate clients, contractors, and government-related business
- Data-driven mindset with the ability to translate numbers into strategy
- High level of ownership, urgency, and accountability
Why Helix Hospitality
We don’t just want someone to “manage sales”—we want someone who will drive it.
At Helix, you’ll be part of a culture that:
- Values results and accountability
- Supports leaders who are willing to get in the trenches
- Invests in growth, development, and long-term success
The Bottom Line
Huntsville is full of opportunity.
We’re looking for the leader who knows how to go get it.