Brand PR Manager

Having a history of more than sixty years, at Athenian Brewery we operate towards brewing a better world. We are driven by passion for our consumers and customers, care for our people and the environment, while enjoying life and daring to dream and pioneer.

We are looking for a passionate Brand PR Manager to join our Communication & Corporate Affairs Team in Athens. This is a great opportunity for a professional who will manage the company’s Brand PR across the entire portfolio by designing and implementing relevant strategies and initiatives, in line with brand priorities and objectives, amplifying the respective brand campaigns and connecting with target audiences through engaging brand experiences.

The Brand PR Manager will be the driving force and key point of reference for all Brand PR matters, both internally and externally.

What We Offer

• Competitive compensation package with performance-based bonus, aligned with business objectives.
• Private medical insurance, with the option of family coverage.
• Life insurance and preventive medical check-ups available to all employees.
• Pension plan.
• Hybrid working model, depending on the role.
• Recognition and reward programs.
• On-site dining facilities.
• Dedicated parental support programs, such as enhanced parental leave, children’s summer camps and childcare support.
• Participation in Corporate Social Responsibility initiatives with meaningful social and environmental impact.
• Continuous learning and development opportunities.
• Wellbeing initiatives supporting physical and mental health.

Responsibilities

• Key contribution to the formulation of the overall PR strategy for the company’s main brands, in line with overall brand strategy and objectives.
• Close collaboration with the marketing department - all brand teams - in a consistent and productive way throughout the year.
• Participation in the brand planning, briefing and debriefing process.
• Creation/identification and full implementation of projects and initiatives as part of each brand’s PR strategy and plan.
• Evaluation of PR initiatives in terms of ROI and added value to the brand.
• Local adaptation and implementation of specific global PR initiatives for global brands.
• Management and evaluation of external partners, mainly Brand PR agencies.
• Management of Brand PR budgets to ensure optimal and effective utilization.
• Reporting to C&CA; Director on all plans, initiatives, actions and results.
• Advising, challenging and influencing the business and brand teams on PR related topics and issues, based on own expertise.

Requirements

• BA/MA degree in a relevant discipline.
• 3-5 years of relevant professional experience.
• Deep knowledge and understanding of Brand Management and Brand PR principles and developments, with a forward-looking perspective.
• Ability to coordinate and manage multiple projects in parallel.
• Excellent communication and strong analytical skills, with the ability to work effectively both within teams and independently.
• Highly motivated with exceptional attention to detail.
• Confident and trustworthy, able to build strong relationships with key internal and external stakeholders.
• Excellent verbal and written communication skills in Greek & English.

We believe our people are the heart of the company, so we do our best to empower and develop them. We welcome and consider applications from all qualified candidates, as we champion a culture of belonging that provides fair and equal opportunities for all.

If you are looking for a new challenge to advance your skills and career in a great working environment, we invite you to become part of our organization.

Ready to take the next step in your career?

Join a team that invests in its people, champions inclusion and continues to evolve — together with you.

Apply now and let’s build the future μΑΖί!

In case you require any special assistance at any step of the recruitment process or have any questions, our team is here to help: [email protected]