Field Marketing Specialist

Who are Heidi?

Heidi is building an AI Care Partner that supports clinicians every step of the way, from documentation to delivery of care.

We exist to double healthcare’s capacity while keeping care deeply human. In 18 months, Heidi has returned more than 18 million hours to clinicians and supported over 73 million patient visits. Today, more than two million patient visits each week are powered by Heidi across 116 countries and over 110 languages.

Founded by clinicians, Heidi brings together clinicians, engineers, designers, scientists, creatives, and mathematicians, working with a shared purpose: to strengthen the human connection at the heart of healthcare.

Backed by nearly $100 million in total funding, Heidi is expanding across the USA, UK, Canada, and Europe, partnering with major health systems including the NHS, Beth Israel Lahey Health, MaineGeneral, and Monash Health, among others.

We move quickly where it matters and stay grounded in what’s proven, shaping healthcare’s next era. Ready for the challenge?

The Role

This is a field-first, high-impact marketing role. You’ll be the architect of how clinicians and health leaders experience Heidi across the US - through events, campaigns, sponsorships, partnerships, and content.

Working closely with the US marketing and sales team, you’ll design and deliver moments that not only cut through the noise, but that healthcare providers love to be part of.

What you’ll do:

• Support Heidi’s US events end-to-end from large to small events for clinicians to successfully engage with Heidi directly
• Execute sponsorship programs that turn conferences into high-quality lead engines, from booking through to lead capture and follow-up.
• Oversee brand campaigns that build local awareness, often targeted by geography or clinical specialty.
• Partner with US integration and channel partners to activate their Heidi customer base through launches, webinars and campaigns.
• Produce compelling sales content - brochures, decks, flyers, digital assets—that equip the team to win enterprise deals.
• Manage US-specific website and marketing assets, including compliance information and thought leadership.
• Build and maintain a rich pipeline of customer stories, both written and video, that showcase Heidi’s impact.
• Support enterprise account outreach with targeted marketing initiatives.
• Drive rigour in lead capture and lead aging processes across the US GTM team.
  
  

What we will look for:

• Proven marketing experience in a regional or field role.
• Hands-on experience running events and conferences.
• Exposure to marketing and sales tech (HubSpot, Linear, Notion, Slack).
• Creativity in campaign design and execution - able to help Heidi punch above its weight.
• Excellent content creation skills with a strong eye for design and instinct for compelling narratives.
• Detail orientation with flawless follow-through.
• Energy and appetite for a high-intensity, in-person environment (we are 4–5 days a week in office or on-site with clinicians).
  
  

What do we believe in?

Heidi builds for the future of healthcare, not just the next quarter, and our goals are ambitious because the world’s health demands it. We believe in progress built through precision, pace, and ownership.

• Live Forever - Every release moves care forward: measured, safe, and built to last. Data guides us, but patients define the truth that matters.
• Practice Ownership - Decisions follow logic and proof, not hierarchy. Exceptional care demands exceptional standards in our work, our thinking, and our character.
• Small Cuts Heal Faster - Stability earns trust, speed delivers impact. Progress is about learning fast without breaking what people depend on.
• Make others better - Feedback is direct, kindness is constant, and excellence lifts everyone. Our success is measured by collective growth, not individual output.
  
  

Our mission is clear: expand the world’s capacity to care, and do it without losing the humanity that makes care worth delivering.

Why you will flourish with us 🚀?

• In office time to collaborate with like-minded professionals
• Healthcare, Dental, Vision benefit options
• 401k with 3% match
• Personal development budget of $500 per annum
• Learn from some of the best engineers and creatives, joining a diverse team
• Become an owner, with shares (equity) in the company, if Heidi wins, we all win
• The rare chance to create a global impact as you immerse yourself in one of the leading healthtech startups
• The opportunity to fast track your startup career!
  
  

Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We're proud to be an equal opportunity employer and welcome all applicants as we're committed to promoting a culture of opportunity for all.

Compensation Range: $90K - $120K