What are the responsibilities and job description for the Associate Brand Manager, Splenda - AFH position at Heartland FPG?
JOB TITLE: Associate Brand Manager, Splenda® - Away from Home
DEPARTMENT NAME: Brand Marketing
LOCATION: Carmel, IN
REPORTS TO: Sr. Brand Manager- Away from Home
STATUS: Full-Time
About The Role:
The Associate Brand Manager role is responsible for helping grow a business unit within the Splenda® Brand. The Associate Brand Manager will drive growth for the brand through innovative commerce activations, products, and partnerships.
The Splenda® Brand is the leader within the sweetener category with strong brand awareness, market share leadership and a growing consumer base that use Splenda® every day.
The ABM will be responsible for driving trial via multiple digital and foodservice channels. This role will give you the opportunity to lead and work with cross-functional teams including R&D, Design, Insights, Finance, and others.
About Splenda:
Splenda® brand has brought sweetness to the world since 1992. Today, the Splenda® brand is the most recognizable and iconic low-calorie sweetener brand in the world, having sold more than 100 billion yellow packets. And it’s the #1 recommended brand of sweetener by healthcare professionals. From original Splenda® Zero Calorie Sweetener to Splenda® Naturals, the Splenda® brand portfolio of products reinforces our position as a category leader, with more delicious new products to come as we help people live happier, healthier, and longer lives.
Essential Duties and Responsibilities:
- Help drive growth for the Away from Home segment
- Manage and support a strategic innovation plan for the business unit
- Drive innovative activation and commerce efforts
- Align the plans with internal stakeholders including our Executive Leadership Team, Sales partners, and critical cross functional technical leaders like R&D, Insights, Supply Chain & Purchasing
- Support marketing campaign execution across multiple channels
- Assist in tradeshow planning and event execution
- Update website content and manage social media calendars
- Assist the sales team in preparing sales decks
- Process invoices and track marketing budget
Desired Skills & Required Experience
- BS/BA in business, marketing or related discipline required.
- 1-3 years previous experience, ideally with CPG products background. Experience in Food is preferred.
- Possess strategic thinking, leadership, teamwork and analytical skills.
- Heartland’s culture is fast, flexible & innovative. The applicant must possess these traits and be willing and able to operate with a rapid, iterative, continually learning mindset.
- Solution focused mindset, demonstrate ability to operate with a business ownership mindset.
- Collaborative attitude, work harmoniously with internal and external cross functional partners
- Position is in-office based at Heartland Corporate Headquarters in Carmel, IN on the north side of Indianapolis (Relocation eligible). Occasional business travel required for 2x annual sales meetings as well as Customer sales calls and Consumer research.