Field Marketing Coordinator

Field Marketing Coordinator

Location: Philadelphia, PA

Reports to: Vice President, Marketing

About Heart Paw

At Heart Paw, we provide high-quality veterinary, grooming and daycare in elevated spaces designed to meet the needs of today’s modern pet parent. Our centers combine veterinary care, grooming, and daycare under one roof—with a focus on delivering a high-touch, compassionate and low-stress experience for our patients and clients. Innovation and community are at our core. We’re growing fast, and we’re looking for a driven, outgoing Field Marketing Coordinator to help us bring the Heart Paw brand to life throughout our local markets. Together we will reimagine petcare.

Position Overview

The Field Marketing Coordinator plays a key role in connecting Heart Paw to local pet communities. This person will support and execute grassroots marketing initiatives, local events, sponsorships, and brand activations across multiple states. You’ll be on the road often—engaging with local partners, planning and facilitating events and programs, and helping new centers make a splash in their communities.

Key Responsibilities

• Build and maintain strong relationships with center leadership and teams, providing support to help them create demand and awareness in their communities
• Plan and execute local events including grand openings, in-center activations, adoption events, community events, and neighborhood sponsorships
• Represent Heart Paw as an on-site brand ambassador—creating an engaging, fun, and professional presence at every event
• Travel extensively across regional markets to support events, pop-ups, and partner activations (up to 75% travel)
• Identify and build relationships with potential sources for new clients, like apartment and condo complexes, new home builder sites
• Coordinate logistics for event materials, signage, giveaways, and branded assets.
• Support brand and program partnerships with pet-related organizations (rescue groups, shelters, groomers, trainers, appropriate local pet-friendly brands and businesses)
• Capture and share content (photos, videos, testimonials) from events to support Heart Paw’s social media and local marketing
• Curate content from local centers & teams that highlight pet and client engagement
• Understand organizational data and reporting, to proactively identify and interpret center needs at the local level
• Track and report results—attendance, engagement, leads, and ROI—to help improve future activations.
• Assist with local marketing campaigns including flyers, in-center promotions, and community outreach programs.
• Local media outreach to generate awareness and buzz for local events and happenings
• Partner closely with Marketing Team, Ops counterparts and the Marketing Program Manager to coordinate local marketing programs
• Attend team meetings as appropriate (in-person and online)

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• 1–3 years of experience in field marketing, event coordination, or community relations preferred.
• Passion for animals and comfort engaging with pets and their owners.
• Strong organizational and logistical skills; detail-oriented and proactive.
• Excellent interpersonal and communication abilities.
• Ability to travel frequently and work some evenings/weekends for events.
• Must have a valid driver’s license and ability to transport event materials.

What You’ll Love About Heart Paw

• A mission-driven, pet-obsessed culture that values empathy, trust, and collaboration
• The opportunity to build relationships and make an impact in pet communities
• Growth potential within a fast-scaling, innovative veterinary brand
• Competitive pay $55,000-60,000 salary plus bonus, travel reimbursement, and benefits package

Heart Paw is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strongly encourage people from underrepresented groups to apply.