Field Marketing Coordinator

Field Marketing Coordinator

Location: Philadelphia, PA

Reports to: Vice President of Marketing

About Heart Paw

At Heart Paw, we provide high-quality veterinary, grooming and daycare in elevated spaces designed to meet the needs of today’s modern pet parent. Our centers combine veterinary care, grooming, and daycare under one roof—with a focus on delivering a high-touch, compassionate and low-stress experience for our patients and clients. Innovation and community are at our core. We’re growing fast, and we’re looking for a driven, outgoing Field Marketing Coordinator to help us bring the Heart Paw brand to life throughout our local markets. Together we will reimagine petcare.

Position Overview

The Field Marketing Coordinator plays a key role in connecting Heart Paw to local pet communities while supporting data-informed local marketing strategy. This role is primarily field-based and highly interactive, focused on executing grassroots marketing initiatives, events, sponsorships, and brand activations across multiple states.

In addition to being the boots-on-the-ground brand representative, this individual will also spend a portion of their time reviewing local performance and marketing data to identify trends, gaps, and opportunities, and then translating those insights into creative, actionable field marketing initiatives.

This is a hands-on, travel-intensive role ideal for someone who thrives at the intersection of community engagement, event execution, and practical analytics.

Key Responsibilities

Field Marketing & Community Engagement

• Build and maintain strong relationships with center leadership and teams, providing marketing support to drive local awareness and demand
• Plan and execute local events including grand openings, in-center activations, adoption events, community festivals, and neighborhood sponsorships
• Serve as an on-site brand ambassador, representing Heart Paw with an engaging, professional, and welcoming presence
• Travel extensively across regional markets to support events, pop-ups, and partner activations (up to 75% travel)
• Identify and cultivate relationships with local client referral sources such as apartment and condo complexes, new home builders, and pet-friendly businesses
• Coordinate logistics for event materials, signage, giveaways, displays, and branded assets
• Support brand and program partnerships with pet-related organizations including rescue groups, shelters, groomers, trainers, and aligned local brands
• Capture and share photos, videos, and testimonials from events to support social media and local marketing efforts
• Curate and elevate content from local centers and teams that highlights client and pet engagement

Data, Reporting & Opportunity Identification

• Review and interpret local and regional performance data and marketing reporting (Power BI and related dashboards)
• Identify patterns, gaps, and opportunities at the center and market level
• Collaborate with marketing and operations partners to translate insights into targeted field marketing strategies and activations
• Think creatively about how to address performance opportunities through events, partnerships, promotions, and community outreach
• Track and report event and activation outcomes including attendance, engagement, leads, and ROI to inform continuous improvement

Cross-Functional Collaboration

• Partner closely with the Marketing Team, Operations counterparts, and the Marketing Program Manager to align local execution with broader brand initiatives
• Assist with local marketing campaigns including flyers, in-center promotions, and community outreach programs
• Support local media outreach to generate awareness and buzz for events and center milestones
• Attend team meetings as appropriate, both in person and virtually

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
• 1–3 years of experience in field marketing, event marketing, community engagement, or a similar hands-on marketing role
• Comfortable reviewing and interpreting performance data and dashboards, with the ability to extract insights and recommend action
• Strong organizational and logistical skills with excellent attention to detail
• Outgoing, confident communicator with the ability to build relationships quickly
• Passion for animals and comfort engaging with pets and pet parents
• Ability to travel frequently and work evenings and weekends as required for events
• Valid driver’s license and ability to transport event materials

What You’ll Love About Heart Paw

• A mission-driven, pet-obsessed culture built on empathy, trust, and collaboration
• A highly visible role with real impact in local communities
• The opportunity to combine creativity, data-informed thinking, and hands-on execution
• Growth potential within a fast-scaling, innovative veterinary brand
• Competitive compensation ($55,000–$60,000 base salary plus bonus), travel reimbursement, and a comprehensive benefits package

Heart Paw is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strongly encourage people from underrepresented groups to apply.

The pay range reflects the anticipated base pay for this position and is determined based on experience, skill set, location and other factors.

Pay Range

$55,000 - $60,000 USD

About Heart Paw

Founded on the belief that veterinary professionals deserve a workplace where they can thrive and be happy, healthy, and successful, Heart Paw offers full-service veterinary centers that are reimagining pet care in every way, providing state-of-the-art care that today's pet parents expect. We’re committed to creating a supportive and collaborative environment where all team members can reach their full potential. From routine wellness, dental care, radiology, and surgeries to grooming and daycare, all pets are treated with a low stress approach. Heart Paw incorporates advanced technologies, top-of-the-line amenities, equipment selected based on years of practice and research, and a fresh philosophy for pets, pet parents and our team. This is petcare reimagined®.

To learn more, visit Heart Paw online at heartandpaw.com, or follow Heart Paw on Instagram, Facebook, and LinkedIn.

Heart Paw is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strongly encourage people from underrepresented groups to apply.