What are the responsibilities and job description for the 2025 WLWT Summer Intern - Creative Services position at Hearst Television?
WLWT TV, the Hearst Television owned NBC affiliate in Cincinnati is recruiting college students for a 10 to 12 week paid summer internship program, which provides a hands-on professional learning experience, with an emphasis on the basics of marketing, branding and promotion for broadcast TV and the WLWT Brand. The WLWT Creative Services Internship Program is administered through in-person training and shadowing of the marketing team. This role report to the Creative Services Director.
Interns are introduced to every aspect of the marketing and branding operation, including but not limited to :
MARKETING BASICS :
- Station Key Objectives and On-Air Marketing
- Station tone / style / graphics / announcer
- Overview of Station-Owned Platforms
- Overview and Relevance of Social Platforms
- Topical News Training
- Topical Weather Training
- Creating a Relationship with Viewers : New Marketing Pyramid
- Important Station Programming
Local vs. Network vs. Syndicated
SYSTEMS AND TOOLS OF THE TRADE :
SKILLS AND RESPONSIBILITIES :
Successful Completion of Internship :
Diversity Statement
At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.
