What are the responsibilities and job description for the Analyst, YouTube and Social Video position at Hearst Digital Marketing Services?
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Help shape the future of social video storytelling through data-driven insights. As Analyst, Social Video Content, you'll uncover the trends, patterns, and opportunities that help our brands connect with audiences across YouTube, Instagram, TikTok, and emerging platforms—turning performance data into smarter content strategies and measurable growth.
About Hearst Magazines (Why Us?)
Hearst Magazines is one of the world's largest publishers, with a portfolio of more than 30 iconic brands reaching hundreds of millions of consumers across print, digital, social, video, and experiential platforms. Our brands—including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, Men's Health, Oprah Daily, Prevention, Runner’s World, Town & Country, and Women's Health—create trusted content and experiences that inspire, inform, and engage audiences around the globe.
Key Responsibilities (What You Are Doing)
The base salary range for this role is $77,625–$89,818. This role is also eligible for bonus and/or commission compensation. Actual compensation will be determined based on experience, skills, qualifications, and location.
Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Help shape the future of social video storytelling through data-driven insights. As Analyst, Social Video Content, you'll uncover the trends, patterns, and opportunities that help our brands connect with audiences across YouTube, Instagram, TikTok, and emerging platforms—turning performance data into smarter content strategies and measurable growth.
About Hearst Magazines (Why Us?)
Hearst Magazines is one of the world's largest publishers, with a portfolio of more than 30 iconic brands reaching hundreds of millions of consumers across print, digital, social, video, and experiential platforms. Our brands—including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, Men's Health, Oprah Daily, Prevention, Runner’s World, Town & Country, and Women's Health—create trusted content and experiences that inspire, inform, and engage audiences around the globe.
Key Responsibilities (What You Are Doing)
- Analyze video performance data across YouTube, Instagram, TikTok, and other social video platforms to identify opportunities for audience growth and engagement.
- Develop and maintain recurring reports, dashboards, and performance tracking tools that provide actionable insights to stakeholders.
- Identify trends, patterns, and performance drivers across content formats, topics, and publishing strategies.
- Recommend data-informed optimizations to improve content performance, audience retention, and platform growth.
- Partner with video, editorial, social, and audience development teams to support strategic decision-making and content planning.
- Monitor platform updates, industry developments, and emerging social video trends to inform reporting and recommendations.
- Support testing and experimentation initiatives by measuring results and identifying best practices for future content strategies.
- Ensure the accuracy, consistency, and integrity of reporting across platforms and analytics tools.
- 2 years of experience in analytics, digital media, social media performance analysis, or a related field.
- Experience analyzing performance across social video platforms, including YouTube, Instagram, and TikTok.
- Strong analytical and problem-solving skills with the ability to interpret complex datasets and uncover meaningful insights.
- Proficiency with data analysis and reporting tools such as Excel, Google Sheets, or similar platforms.
- Experience using analytics platforms such as YouTube Analytics, Meta Insights, TikTok Analytics, or comparable tools.
- Ability to translate data into clear, actionable recommendations for both technical and non-technical stakeholders.
- Strong communication, presentation, and cross-functional collaboration skills.
- Passion for digital media, audience behavior, and emerging social video trends.
- Experience building dashboards or automated reporting solutions is preferred.
- This role is based in New York City and follows a hybrid schedule with an expectation of four days per week in the office.
- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
The base salary range for this role is $77,625–$89,818. This role is also eligible for bonus and/or commission compensation. Actual compensation will be determined based on experience, skills, qualifications, and location.
Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Salary : $77,625 - $89,818