What are the responsibilities and job description for the Search Engine Marketing (SEM) Analyst position at HealthPartners?
Job Description
HealthPartners is currently hiring a Search Engine Marketing (SEM) Analyst. As a member of the Web & Mobile Marketing team, the Search Engine Marketing (SEM) Analyst plays a key role in executing and optimizing paid search strategies that drive engagement and patient growth. This role partners closely with internal stakeholders, external vendors, and the SEO team to deliver integrated, data-driven campaigns that connect health care audiences with relevant content and clear calls to action.
The SEM Analyst is responsible for the day-to-day planning, management, optimization, and performance reporting of Google Ad campaigns supporting care delivery service lines, including primary care, women’s health, pregnancy, pediatrics, urgent care, birth centers, ENT, virtual care, and myGenetics.
This role reports to the Supervisor, Search Engine Marketing and is part of a collaborative team focused on delivering impactful, data-informed marketing strategies.
Required Qualifications
At HealthPartners we believe in the power of good – good deeds and good people working together. As part of our team, you’ll find an inclusive environment that encourages new ways of thinking, celebrates differences, and recognizes hard work.
We’re a nonprofit, integrated health care organization, providing health insurance in six states and high-quality care at more than 90 locations, including hospitals and clinics in Minnesota and Wisconsin. We bring together research and education through HealthPartners Institute, training medical professionals across the region and conducting innovative research that improve lives around the world.
At HealthPartners, everyone is welcome, included and valued. We’re working together to increase diversity and inclusion in our workplace, advance health equity in care and coverage, and partner with the community as advocates for change.
Benefits Designed To Support Your Total Health
As a HealthPartners colleague, we’re committed to nurturing your diverse talents, valuing your dedication, and supporting your work-life balance. We offer a comprehensive range of benefits to support every aspect of your life, including health, time off, retirement planning, and continuous learning opportunities. Our goal is to help you thrive physically, mentally, emotionally, and financially, so you can continue delivering exceptional care.
Join us in our mission to improve the health and well-being of our patients, members, and communities.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant because of race, color, sex, age, national origin, religion, sexual orientation, gender identify, status as a veteran and basis of disability or any other federal, state or local protected class.
HealthPartners is currently hiring a Search Engine Marketing (SEM) Analyst. As a member of the Web & Mobile Marketing team, the Search Engine Marketing (SEM) Analyst plays a key role in executing and optimizing paid search strategies that drive engagement and patient growth. This role partners closely with internal stakeholders, external vendors, and the SEO team to deliver integrated, data-driven campaigns that connect health care audiences with relevant content and clear calls to action.
The SEM Analyst is responsible for the day-to-day planning, management, optimization, and performance reporting of Google Ad campaigns supporting care delivery service lines, including primary care, women’s health, pregnancy, pediatrics, urgent care, birth centers, ENT, virtual care, and myGenetics.
This role reports to the Supervisor, Search Engine Marketing and is part of a collaborative team focused on delivering impactful, data-informed marketing strategies.
Required Qualifications
- College degree or equivalent experience
- Cumulative 3-plus years of experience in paid search across all major U.S. search engines and ad platforms: Google and Bing
- Proven history of success driving positive results through paid search marketing programs.
- Skills in quantitative and qualitative analysis as well as written and verbal communication, with the ability to use Excel and PowerPoint to tell stories with data and visuals, tailoring communications to fit various audiences and levels.
- Aptitude to manage paid search campaigns in a highly dynamic, collaborative, and matrixed environment.
- Ability to make correlations between strategies and tactics, and intermediate knowledge of campaign execution.
- Team-player who is a self-starter, curious and eager to learn, demonstrating openness to feedback and coaching, and well organized.
- High attention to detail and critical thinking skills are necessary.
- Healthcare, Health insurance, or consumer brand experience
- Google or Adobe Analytics experience
- Experience in search marketing tools such as Ahrefs, SEMRush, Conductor, Google Search Console, SparkToro
- M-F; core business hours
- This position follows a hybrid work model, with an expected onsite presence Tuesday through Thursday at the Bloomington corporate office. Additional on-site days may be required for meetings or team-related activities.
- Daily, weekly, and monthly performance monitoring to understand the performance of campaigns, continually optimizing for improved performance.
- Analysis and proactive identification of optimization opportunities to improve spend effectiveness and to ensure each campaign is meeting its goals.
- Creation and implementation of new pay-per-click (PPC) campaigns, ad copy, and landing page recommendations.
- Produce campaign performance reports and provide analysis that outlines key findings and recommendations.
- Partnering with internal business partners to diagnose and problem solve campaign matters.
- Help manage relationships with search optimization technology partner.
- Identify, set-up, execute, and measure ad copy and landing page A/B tests.
- Audit for and help maintain best practices within paid search campaigns.
- Staying current on industry/competitor trends.
At HealthPartners we believe in the power of good – good deeds and good people working together. As part of our team, you’ll find an inclusive environment that encourages new ways of thinking, celebrates differences, and recognizes hard work.
We’re a nonprofit, integrated health care organization, providing health insurance in six states and high-quality care at more than 90 locations, including hospitals and clinics in Minnesota and Wisconsin. We bring together research and education through HealthPartners Institute, training medical professionals across the region and conducting innovative research that improve lives around the world.
At HealthPartners, everyone is welcome, included and valued. We’re working together to increase diversity and inclusion in our workplace, advance health equity in care and coverage, and partner with the community as advocates for change.
Benefits Designed To Support Your Total Health
As a HealthPartners colleague, we’re committed to nurturing your diverse talents, valuing your dedication, and supporting your work-life balance. We offer a comprehensive range of benefits to support every aspect of your life, including health, time off, retirement planning, and continuous learning opportunities. Our goal is to help you thrive physically, mentally, emotionally, and financially, so you can continue delivering exceptional care.
Join us in our mission to improve the health and well-being of our patients, members, and communities.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant because of race, color, sex, age, national origin, religion, sexual orientation, gender identify, status as a veteran and basis of disability or any other federal, state or local protected class.