What are the responsibilities and job description for the Director of Operations position at Health Reach Partners?
Director of Operations – Health Reach Partners
HealthReach Partners is a healthcare marketing and intake agency that helps ABA therapy providers, home care agencies, rehab centers, and other healthcare businesses generate qualified leads and turn those leads into active clients.
We are looking for a Director of Operations to help run and grow the agency. This person will oversee day-to-day operations, client accounts, marketing performance, intake systems, team accountability, creative strategy, and business development support.
This is not just an admin role. We need someone who understands how a marketing agency works, has real experience with Meta ads, knows how to think through creative strategy, and can help improve the business from both an operations and growth perspective.
Key Responsibilities:
Manage daily operations across the agency
Oversee client accounts, team workflows, deadlines, and internal systems
Review Meta ad performance and help identify what is working, what is not working, and what needs to be improved
Help develop creative strategy for ad campaigns, including angles, messaging, hooks, offers, images, videos, and landing page ideas
Work with the media buying and creative teams to make sure campaigns are launched properly and improved consistently
Oversee intake team performance, lead follow-up, CRM workflows, and lead tracking
Make sure client communication, reporting, and updates are clear, consistent, and professional
Help create and improve SOPs, systems, automations, dashboards, and internal processes
Track KPIs across ads, leads, intake, client performance, team performance, and operations
Support business development efforts, including lead nurturing, follow-ups, sales process improvements, partnerships, and client growth opportunities
Help spot problems before they become bigger issues and take ownership of solving them
Work directly with leadership to improve the agency, increase efficiency, and support growth
Must Have:
Experience working in or with a marketing agency
Strong experience with Meta ads, including campaign performance, lead generation, ad creatives, and basic media buying strategy
Strong understanding of creative strategy, including how to create ad angles, hooks, messaging, and offers that drive results
Business development or sales operations experience
Ability to manage multiple clients, team members, projects, and deadlines at the same time
Strong communication skills and the ability to follow up clearly and professionally
Very organized, detail-oriented, and accountable
Ability to think like an operator and a business owner, not just an employee
Nice to Have:
Experience in healthcare marketing, ABA therapy, home care, rehab, behavioral health, or another service-based healthcare niche
Experience with GoHighLevel, ClickUp, Meta Business Manager, Google Sheets, Slack, Zapier, or similar tools
Experience managing intake teams, call centers, appointment setters, or lead follow-up systems
Experience creating reports, dashboards, SOPs, and internal agency processes
Goal of the Role:
The goal of this role is to make sure HealthReach Partners runs smoothly, clients are taken care of, leads are followed up with properly, campaigns are improving, and the agency is growing with clear systems, accountability, and strong execution.
The right person should be able to step in, understand the business, improve operations, help manage marketing performance, support business development, and make the agency more organized, profitable, and scalable.
Pay: $80,624.31 - $120,000.00 per year
Work Location: In person
Salary : $80,624 - $120,000