What are the responsibilities and job description for the Marketing Communications Manager position at Healgen Scientific Limited?
The Marketing Communication Manager is responsible for managing the design, implementation, and management of a range of online & offline communication strategies and marketing activities. They work closely with colleagues worldwide in Sales, Product Marketing, Procurement, RA & QA, Finance, R&D, Manufacturing, and Supply Chain, to deliver in-year goals.
Duties and responsibilities
- Developing and executing a results-driven, multi-platform communications strategy and plan aligned with corporate and brand direction while reflecting local priorities.
- Creating and managing all marketing materials and collateral in line with brand direction.
- Implementing online marketing activities, including social media, SEO/SEM, demand generation, raw lead generation, etc.
- Tracking the effectiveness of various campaigns and course corrections as required.
- Working closely with the Procurement team to manage communications spending and work with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets
- Leading the planning and implementation of PR and initiatives related to the brand.
- Assist with long-term branding strategy development aligned with business strategy
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Experience Minimum of 3 years experience in a similar role in the IVD industry. Experience in genetics, molecular biology, immunology, or biochemistry preferred.
- Proficient in developing, executing, and measuring demand-generation programs that keep customers and
prospects engaged throughout the funnel.
- Must have strong written, graphical, and oral communication skills and knowledge of content development.
- A strong network of PR and media contacts would be highly advantageous.
- Must have a high level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.
- Must have excellent interpersonal skills and be adept at building relationships with different stakeholders.
Must be able to travel 20% of the time