What are the responsibilities and job description for the Growth Marketing Specialist position at Headway Platform?
Overview
We are seeking a dynamic and innovative Growth Marketing Specialist to join our marketing team. In this role, you will be responsible for developing and executing strategies that drive user acquisition, engagement, and retention across various digital channels. The ideal candidate will have a strong understanding of digital marketing tools, data analysis, and growth tactics to help accelerate our company's expansion. This position offers an exciting opportunity to make a significant impact on our brand's growth trajectory through creative campaigns and data-driven decision making.
Responsibilities
- Design, implement, and optimize multi-channel marketing campaigns focused on user acquisition and engagement.
- Analyze performance metrics to identify growth opportunities and improve campaign effectiveness.
- Collaborate with cross-functional teams including product, content, and design to develop compelling marketing initiatives.
- Conduct market research to understand customer needs, industry trends, and competitive landscape.
- Manage paid advertising efforts across platforms such as Google Ads, Facebook Ads, and other digital channels.
- Develop A/B testing strategies to refine messaging, creative assets, and targeting parameters.
- Monitor campaign budgets and ensure efficient allocation of resources for maximum ROI.
- Create detailed reports on campaign performance and present insights to stakeholders for strategic planning.
Requirements
- Proven experience in growth marketing, digital advertising, or related roles.
- Strong analytical skills with proficiency in tools such as Google Analytics, Excel, or similar data analysis platforms.
- Familiarity with marketing automation tools and CRM systems is preferred.
- Excellent communication skills with the ability to craft compelling messaging tailored to target audiences.
- Ability to work independently and collaboratively in a fast-paced environment.
- Creative problem-solving skills with a focus on innovative growth strategies.
- Knowledge of current digital marketing trends and best practices is essential.
- Bachelor's degree in Marketing, Business Administration, or a related field is preferred but not required.
This role is an excellent opportunity for motivated individuals passionate about driving business growth through innovative marketing strategies while developing their professional expertise in a collaborative environment.
Pay: $100, $129,341.02 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Experience:
- SaaS Products: 1 year (Required)
- AI Tools: 1 year (Required)
- 10x Growth YoY: 1 year (Required)
Work Location: Hybrid remote in Sandy Springs, GA 30338
Salary : $129,341