Senior Trade Media Planner

About HDMZ

HDMZ is a leading life science communications and growth accelerator, partnering with innovative biotech, biopharma, medical device, and digital health companies to help them enter new markets, establish new categories, and challenge the status quo. Guided by our mission to "Create the Future Faster," we combine evidence, insights, and imagination to solve our clients' most complex communications challenges and fuel their growth. Our team is united by a shared passion for the power of science, a commitment to putting people first, and a curiosity that drives us to keep learning and improving. Recognized as a Great Place to Work, HDMZ offers an inspiring, inclusive environment where employees build meaningful careers while helping shape the future of life sciences.

Position Summary

The HDMZ paid trade media team develops and executes integrated media strategies across traditional media channels, such as print and digital channels, ranging from heavy promotion to paid media placements, to help our clients grow. We match great creative ideas with effective distribution and leading expertise in the paid media healthcare/life sciences space.

The Senior Media Planner must have a solid foundation of knowledge and experience across all media channels, with an emphasis on B-to-B marketing and preferably trade media. Have a proven ability to plan, execute, and analyze digital campaigns across display, mobile, rich media, and video. A firm understanding of both branding principles and ROI driving tactics will be critical for this position.

Key Responsibilities

• Develops and presents to the Client multi-channel media plans, with an emphasis on traditional and digital media

• Comfortable leading media discussions with clients
• Creates or contributes to agendas prior to client-facing meetings
• Extensive knowledge of media opportunities and ability to justify recommendations with data and opinions
• Displays knowledge of clients, products, 5and target audience to publishers and sales reps
• Owns relationships with relevant publishers and sales reps
• Schedules calls and meetings with media reps to advance planning objectives
• Can find solutions and resolve problems independently
• Understands metrics and benchmarks to gauge success of campaigns
• Understands Google Analytics and Digital Marketing terms (Google Ads)
• Shows desire to improve media process and templates
• Shows level of organization that allows for shared information and streamlined media planning efforts
• Can build Data Studio report independently
• Proficient in Google Workspace
• Manages the flow of client media-related issues based on changes in direction, goals, and budgets; is aware of the need to create solutions and resolve problems

• Evaluates various syndicated research and draw conclusions/provide audience profiles
• Confers with media representatives to evaluate the best use of budgeted funds to achieve marketing and sales objectives

Qualifications & Compentencies

• 5 years of experience within trade media and building relationships
• Leads client meetings and media presentations
• Expert in life science media and current media landscape
• Extensive knowledge in clients, competitors, and science applications
• Has brought and built improvements to process and templates for media team
• Has made decisions and recommendations that make business more profitable
• Negotiates on behalf of clients
• Excels at client relationships
• Advocates for other HDMZ team members
• Member of media committees or association
• Seeks out educational opportunities
• Expert in media tools (CM, DV360, MediaRadar, and Google Workspace etc)