What are the responsibilities and job description for the Digital Marketing Specialist position at HB Home Services?
Looking for a Friendly, Stable, and Growing company to work for? Apply with HB Global!
The HB Home Services division is committed to creating a 5-star experience for our clients and employee-owners. We empower our employee-owners to make this a great place to work and create value. Our goal is for you to find a fulfilling, authentic working environment that exceeds your personal expectations while also honoring our mission, vision, and core values. A workspace where happiness is observed!
HB Home Services is looking for a results-driven Digital Marketing Specialist to help grow our digital presence across multiple home service brands. If you're passionate about SEO, PPC, website optimization, and generating qualified leads, we'd love to hear from you.
POSITION SUMMARY:
The Digital Marketing Specialist is responsible for supporting and executing the company's digital marketing strategy across multiple home service brands. This position manages and optimizes digital marketing channels, including company websites, search engine optimization (SEO), pay-per-click (PPC) advertising, local search listings, and digital lead generation initiatives. The role analyzes campaign performance, identifies opportunities for improvement, and implements strategies to increase website traffic, generate qualified leads, improve conversion rates, and support business growth. Working closely with the Marketing Director, the Digital Marketing Specialist combines analytical thinking with hands-on execution to strengthen the company's online presence and achieve marketing objectives.
What You'll Do
- Manage and optimize WordPress websites and landing pages.
- Execute SEO strategies to improve organic search rankings and local visibility.
- Manage Google Ads campaigns to maximize lead generation and ROI.
- Optimize Google Business Profiles and support local search initiatives.
- Track campaign performance using Google Analytics and provide actionable insights.
- Collaborate with the Marketing team on digital and social media campaigns.
What We're Looking For
- 3 years of digital marketing experience.
- Experience with WordPress, SEO, Google Ads, and Google Analytics.
- Strong analytical, organizational, and communication skills.
- Experience with Google Business Profiles, Local Service Ads, ServiceTitan, or the home services industry is a plus.
This is a remote position. Candidates must reside within a one-hour drive of our Camp Hill, PA office to attend occasional in-person meetings.
Why HB Home Services?
Join a growing, employee-focused organization where your work directly impacts business growth. You'll have the opportunity to own digital marketing initiatives, collaborate with a supportive team, and help drive the success of multiple well-established brands.
Ready to make an impact? Apply today!