Marketing and Foundation Director

Marketing/Communications/Community Relations: Under the direction of the Administrator, establish, plan and administer the overall development and marketing of service lines. Execute strategic marketing skills using research and historical data to determine specific target audiences and develop specific marketing strategies to reach those audiences. Responsible for the strategic planning, execution, and analysis of all marketing activities for Pawnee Valley. Develops, manages and oversees comprehensive public relations programs and corporate communication messages, to support strategic goals. Being successful in the role will require a strategic thinker who creates plans and directs the creation of content and communications that support Pawnee Valley Campuses’ brand position.

Foundation: Under the direction of the hospital administrator, the director is responsible for the Foundation's fundraising, expansion, implementation, evaluation and oversight of program management of the Foundation's program areas. The director shall serve as the representative of the Board of Trustees for the purpose of communication between the Board of Trustees and its committees, and any other organization, including, but not limited to, Hospital and the public.

Education

Qualifications Required:

• Must be able to work independently and in a fast-paced environment.
• Strong verbal and creative written communication skill.
• Strong interpersonal skills.
• Efficient in computer software operations.
• Good organizational skills.
• Ability to promote shared decision making and professional autonomy.

Qualifications Preferred:

• Master’s or Bachelor’s degree in marketing or related field or five plus years’ experience in marketing
• Graphic design skills
• Experience/skills using social media
• Experience in computer graphics
• Three to five years’ experience in non-profit management and fundraising

Job Requirements

• Provide positive leadership by an environment of teamwork, open communication, customer service and effective problem solving.
• Meet regularly with hospital administrator and leadership to understand and align objectives, share information, leverage efforts, assets and resources, and report success metrics.
• Demonstrate competence in the areas of critical thinking, interpersonal relationships, and technical skills.
• Attends and/or chairs various committee meetings as assigned.
• Develops, administers and evaluates financial budget to achieve financial targets.
• Meet regularly with HaysMed communication leadership to share information and align/leverage efforts, assets and resources for partnership.
• Manage and lead Community Health Needs Assessment ongoing project.
• Any other duties as assigned or requested.
   

Marketing

• Develop marketing plan and deploy marketing strategies and tactics to reach specific hospital or community objectives.
• Marketing support includes leadership insights, creative services, production/project coordination, content development, design, digital and website support, events and community outreach, physician relations, internal communications, and media relations.
• Designs and maintains consistency in the marketing practices; creates standardized advertising and PR plans to achieve organizational goals and objectives; coordinates from production and implementation.
• Coordinates with staff to ensure updated information for advertising; develops and submits camera ready files (soliciting professional photos as needed) for ads and promotional items.
• Ensures and approves orders with PVCH logo and retains samples of logo bearing items.

Content Development:

• Develop strategic and ad hoc articles to support hospital efforts for use in local publications or events.
• Support internal and external communication needs as it relates to patient communication or employee engagement.

Digital Support

• Develop content for campus web properties, working with team members and partners. Web properties include websites (external and intranet), emails, digital campaigns and social media platforms.

Physician relations

• Develop plans and tactics to engage community providers and promote Pawnee Valley providers.

Social Media

• Responsible for social media.

Corporate Communications

• Support hospital administrator in communication to associates as it aligns with the hospital’s initiatives; connects employees to the strategic goals and objectives of the hospital and provides them with meaningful information that results in informed decisions, inspired and engaged employees, and improved performance.
• Manage Associate newsletter.
• Promote hospital efforts and staff accomplishments.
• Responsible for developing and executing strategies for communication efforts with the goal of enhancing understanding of key messages and reinforcing organizational culture; utilizes various methods, which may include: Print Newsletters (daily, quarterly), Intranet, Social Media, Video production, Print collateral and E-Newsletters.
• Provide Administrator with reports, summaries and recommendations for competitive communication strategies.
• Partner with HaysMed media relations team for any inquires, potential pitches or crisis communications.

Community Relations/Public Relations

• Understand community dynamics and engage in community activities to gain knowledge and advocate for Pawnee Valley Community Hospital.
• Lead and/or support community engagement and volunteer activities to advocate and endorse Pawnee Valley; events may include local community expos/fairs, chamber outings, United Way, volunteer community movie night
• Collaborates: can work seamlessly with members of other teams to maximize our sponsorships, events, content and opportunities.
• Carry out/direct our “thought leadership” initiatives meant to drive reputation.
• Works collaboratively with the administrative team to ensure messages, image, and use of materials is strategic, consistent and appropriate.
• Support events to engage community, raise awareness or drive traffic.
• Attends evening and weekend functions and events as necessary.

Foundation

• Directs and operates the Foundation in a manner consistent with the position description for Foundation Director, Hospital and Foundation policies, and Hospital and Foundation mission.
• Creates, reviews and revises Foundation policies including articles of incorporation and bylaws for compliance with regulatory standards and to improve the overall operation of the facility.
• Ensures Trustees have copies of or access to all policies including articles of incorporation and bylaws.
• Attends all meetings of the Foundation Board of Trustees and assists in facilitation of such meetings.
• Sends agenda, financial reports, and other pertinent information as appropriate to trustees in advance of meetings.
• Informs the Board of Trustees president and Hospital administrator of any pertinent issues as they arise.
• Develops, administers and evaluates financial budget to achieve corporate strategies and financial targets, manages areas of responsibility to optimize revenue and reduce costs.
  Manages reconciliation of monthly bank statements, deposits and ensures timely payment to vendors.
• Provide leadership for fundraising by developing positive relationships with funders and soliciting their investments. Assure that fundraising events are carefully scheduled with relation to the other activities within the community.
• Assist with the development of fundraising proposals and with activities that support the strategic positioning of the Foundation and its work.
• Maintain secure record keeping and database management of donor contacts, mailing lists, and donation records.
• Create and support efforts to document the progress, successes and problems of projects, reporting to funders, donors and others on the programmatic work.
• Develops annual giving opportunities for associates, physicians, Auxiliary, vendors, local businesses and individual donors.
• Oversees all communications materials to ensure they adhere to the Foundation’s desired message and image and partners with hospital marketing director to ensure they adhere to the hospital’s desired message and image.
• Supervises Foundation volunteers.
• Administers Foundation programs such as the Healthcare Star Award program.
  Manages the Foundation website.
• Actively seek opportunities to build and support Foundation grants and healthcare scholarship programs.

Patient Interaction: No Contact

Infection Control: Initial and Ongoing training in dealing with infection control. Trainings could include but are not limited to, blood borne pathogens, bodily fluids and bio hazardous materials as it applies to your daily work environment.

HIPAA: This position will have access to the following Protected Health Information in order to carry out the duties related to their position based on the following criteria:

Primary – required (routine) to do the job;
Secondary – required for the job, but mostly be exception; and
None – no approved access

Description of Information Level
Secondary: Patient Demographic Information (information used to identify a person): Name, Date of Birth, Address, Race, Marital Status, Religion.

None: Financial Information/Insurance (information related to insurance, billing and payment): Billing Information, Payer Name, Payer ID, Account Balances, Plan Elements Covered, Payment Information, Payment Rates. Clinical Information (information that describes a patient’s health status): Diagnosis, Reports/Medical Notes, Test Results, Problem List, Procedures, History and Physical. Coding Information (clinical information that is in (alpha) numeric format): ICD-10 Codes, Rev Codes, CPT Codes.