What are the responsibilities and job description for the Senior SEO Strategist position at Haypp Group?
HAYPP GROUP
At Haypp Group, we’re driven by a higher purpose to address one of the world’s biggest public health crises: how to put an end to smoking. Globally, there are still more than 1 billion active smokers, and every year around 8 million people die from largely preventable, smoking-related diseases. Our goal is to empower adult nicotine users to make less harmful choices and, in doing so, save lives. We do this by being the go-to online retailer for safer nicotine alternatives.
Haypp Group is one of the Nordic region’s leading e-commerce retailers when it comes to safer nicotine alternatives with 17 digital storefronts and an established presence in 7 countries. Nicotine pouches (snus) were invented in Sweden, so it makes sense that this is where our head office is based—but the US is by far our fastest growing market. Over the years, we’ve served millions of customers through our dedicated US site Nicokick, with that number steadily increasing.
With around 280 team members spread between Europe and the US, we’re now in the process of scaling our local operations in Arlington, Virginia. There’s no doubt that we are an innovative, fast-moving company on a strong growth trajectory. At Haypp Group, you’ll experience the perks of a Scandinavian-American workplace without having to move overseas. We are an open-minded organization with energy and drive, where ideas are welcomed from all levels and you’re valued for being you.
THE ROLE
As we continue expanding in the U.S. market, we’re looking for a Sr. SEO Strategist to lead the organic growth strategy for Nicokick and drive scalable, high-impact SEO initiatives. In this role, you’ll own the SEO roadmap end-to-end—defining strategy, prioritization, and execution across content, technical SEO, and authority building. You’ll work closely with teams across Product, Tech, Content, and Performance Marketing to ensure SEO is fully integrated into our growth engine.
You’ll also play a key role in evolving how we work with SEO by leveraging automation and AI to improve efficiency and scale. This position is ideal for someone with deep SEO expertise, a strategic mindset, and a strong interest in the future of search and AI-driven workflows. You will also support and mentor junior team members, ensuring strong execution across initiatives.
This is a full-time role based in Arlington, Virginia.
What You Will Do
We are a value-driven company with our values—We team up, Innovation Drives Us, Inclusion and Non-Hierarchy, and Going the Extra Mile—at the heart of everything we do. With us, you can expect a collaborative environment where people support each other and where your voice is always heard. We welcome ideas from all levels, embrace new ways of working, and encourage experimentation. At Haypp Group, you’ll feel safe, appreciated, and challenged at the same time.
We foster an open and inclusive culture where you’re valued for who you are. On top of that, we offer generous vacation allowance, comprehensive health benefits, and a culture that supports both balance and ambition.
SEND US YOUR APPLICATION TODAY!
If this sounds like a place where you would want to contribute and grow, let us know you’re interested by submitting your application. Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status.
If you have any questions about the role, feel free to reach out to our responsible recruiter Anna Persson at anna.persson@hayppgroup.com. We look forward to hearing from you!
At Haypp Group, we’re driven by a higher purpose to address one of the world’s biggest public health crises: how to put an end to smoking. Globally, there are still more than 1 billion active smokers, and every year around 8 million people die from largely preventable, smoking-related diseases. Our goal is to empower adult nicotine users to make less harmful choices and, in doing so, save lives. We do this by being the go-to online retailer for safer nicotine alternatives.
Haypp Group is one of the Nordic region’s leading e-commerce retailers when it comes to safer nicotine alternatives with 17 digital storefronts and an established presence in 7 countries. Nicotine pouches (snus) were invented in Sweden, so it makes sense that this is where our head office is based—but the US is by far our fastest growing market. Over the years, we’ve served millions of customers through our dedicated US site Nicokick, with that number steadily increasing.
With around 280 team members spread between Europe and the US, we’re now in the process of scaling our local operations in Arlington, Virginia. There’s no doubt that we are an innovative, fast-moving company on a strong growth trajectory. At Haypp Group, you’ll experience the perks of a Scandinavian-American workplace without having to move overseas. We are an open-minded organization with energy and drive, where ideas are welcomed from all levels and you’re valued for being you.
THE ROLE
As we continue expanding in the U.S. market, we’re looking for a Sr. SEO Strategist to lead the organic growth strategy for Nicokick and drive scalable, high-impact SEO initiatives. In this role, you’ll own the SEO roadmap end-to-end—defining strategy, prioritization, and execution across content, technical SEO, and authority building. You’ll work closely with teams across Product, Tech, Content, and Performance Marketing to ensure SEO is fully integrated into our growth engine.
You’ll also play a key role in evolving how we work with SEO by leveraging automation and AI to improve efficiency and scale. This position is ideal for someone with deep SEO expertise, a strategic mindset, and a strong interest in the future of search and AI-driven workflows. You will also support and mentor junior team members, ensuring strong execution across initiatives.
This is a full-time role based in Arlington, Virginia.
What You Will Do
- Own and define the SEO strategy and roadmap, including prioritization based on impact vs. effort
- Set KPIs and track performance against business goals (traffic, revenue, and acquisition)
- Identify growth opportunities across content, technical SEO, and backlink authority
- Drive collaboration with Product and Tech teams to ensure SEO is embedded in development processes
- Lead keyword research and search intent analysis to guide content and optimization efforts
- Define and contribute to the content strategy in collaboration with the Content team
- Oversee on-page and off-page optimization, including link-building strategies and audits
- Proactively identify opportunities for new and improved content to drive rankings and growth
- Drive scalability through processes, automation, and AI-powered workflows
- Monitor performance and continuously optimize based on data and insights
- Stay up to date with SEO trends, algorithm changes, and best practices
- Mentor and support junior SEO team members
- 5 years of experience working with SEO, preferably within e-commerce
- Strong experience in keyword research, on-page optimization, and content strategy
- Solid understanding of technical SEO, site structure, and link-building strategies
- Hands-on experience with tools such as Google Search Console, Ahrefs, SEMrush, Screaming Frog, or similar
- Analytical mindset with the ability to connect SEO performance to business outcomes
- Strong collaboration and communication skills across cross-functional teams
- Highly structured with a strong sense of ownership and execution
- Experience working with AI tools and automation in SEO workflows
- Experience in fast-growing or performance-driven e-commerce environments
- Previous experience mentoring or leading junior team members
- Familiarity with CMS platforms used in e-commerce
- Enjoy owning strategy while staying close to execution
- Are passionate about SEO and the evolving search landscape
- Like combining data, creativity, and technology to drive growth
- Thrive in a fast-paced, collaborative, and entrepreneurial environment
We are a value-driven company with our values—We team up, Innovation Drives Us, Inclusion and Non-Hierarchy, and Going the Extra Mile—at the heart of everything we do. With us, you can expect a collaborative environment where people support each other and where your voice is always heard. We welcome ideas from all levels, embrace new ways of working, and encourage experimentation. At Haypp Group, you’ll feel safe, appreciated, and challenged at the same time.
We foster an open and inclusive culture where you’re valued for who you are. On top of that, we offer generous vacation allowance, comprehensive health benefits, and a culture that supports both balance and ambition.
SEND US YOUR APPLICATION TODAY!
If this sounds like a place where you would want to contribute and grow, let us know you’re interested by submitting your application. Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status.
If you have any questions about the role, feel free to reach out to our responsible recruiter Anna Persson at anna.persson@hayppgroup.com. We look forward to hearing from you!