What are the responsibilities and job description for the Audience Marketing Specialist position at Haymarket Media, Inc?
Audience Marketing Specialist - MM M
Haymarket Media, Inc. is seeking an Audience Marketing Specialist to join the Audience Development and Subscription Marketing team. This position in our New York, NY office, with three days on-site (Tuesdays, Wednesdays, and a team flex day) and two days remote. The Audience Marketing Specialist will have a major impact on the growth of audience, registrations and subscriptions for MM M.
Job Overview: The position is responsible for overseeing all audience development marketing, execution and tracking. The individual will play a pivotal role in crafting and executing targeted digital marketing campaigns to engage specific customer segments. The candidate’s responsibilities involve a combination of strategic planning, data analysis, and collaboration with cross-functional teams. Responsibilities also include creative and copy development, with the support of in-house creative, editorial, and execution teams.
Responsibilities:
Create compelling and relevant content tailored to specific audience segments for email marketing campaigns
Execute social media strategy by managing daily posting, scheduling, and community engagement across multiple brand channels.
Monitor campaign performance and engagement metrics, making real-time adjustments as needed.
Implement A/B testing to improve campaign effectiveness and conversion rates.
Analyze campaign metrics, audience engagement, and conversion rates to assess the success of marketing efforts.
Collaborate with marketing managers to develop audience-focused marketing strategies aligned with overall business goals.
Identify target audiences and segments based on title, demographics, behaviors, and preferences.
Assist in developing marketing plans that effectively communicate messages and value propositions to specific audiences.
Prospect for and execute business development barters/partnerships with industry associations and related conferences with the goal of growing the audience.
Research market trends, competitors, and customer insights to refine audience targeting strategies.
Provide regular reports to management and stakeholders, highlighting key insights and suggesting areas for improvement.
Collaborate with various teams to align messaging and goals.
Communicate marketing strategies and campaign progress effectively to internal stakeholders.
Manage multiple projects and calendars simultaneously, ensuring deadlines are met and objectives are achieved.
Skills and Requirements:
2 years of experience in audience development or marketing
Detail-oriented and accurate, able to manage simultaneous activities effectively
Must be able to communicate effectively and professionally, both verbally and in writing
Proficient with spreadsheets (Google Sheets and Excel) and the ability to quickly learn systems supporting internal processes
Bachelor’s degree in a related field
Profile of the Ideal Candidate
Commitment to winning and exceeding KPIs and goals.
Eager to learn and execute new marketing tactics
Solid communication & influence skills: Written, verbal and visual.
Flexible, but with a passion for taking action and making decisions when obstacles arise.
Comfortable with aggressive goals and a competitive desire to win.
What We Offer:
A competitive compensation package
The salary range for this position is $55,000–$60,000. Compensation will be commensurate with experience, skill level, functional and/or industry knowledge, education level, certifications, as well as other qualifications.
Paid annual vacation, holiday and sick time off
Comprehensive health plans including medical, dental and vision
Competitive 401(k) investment options and generous company matching program
Life insurance
Commuter benefits
Employee referral awards
Tuition reimbursement
Training opportunities through industry-recognized programs
A creative and passionate workplace and a fun, collaborative team environment
Three Week “Work from Anywhere” benefit, to ensure work life balance
About Haymarket:
Haymarket has its heart and soul in publishing and media. Since the company was founded half a century ago, Haymarket has always prided itself on being a highly creative business, with an unrelenting focus on the quality of the products and the people. The philosophy has always been quite simple: only by having the highest quality individuals can you produce the highest quality products, combining the best in content, design, production and customer services. Globalization is opening up the world further and provides many opportunities for growth. Haymarket has offices around the world and many of the titles are now truly global brands. Haymarket serves a broad spread of business markets, from marketing to medicine to technology along with exhibitions and live events. Predicting the shape of the business in 3, 5, or 10 years is almost impossible; and the unpredictability is part of the appeal. Haymarket aims to be the perfect company to work with or for – we have the processes and attitude that ensure quality and consistency, and an entrepreneurial spirit that makes every day rewarding.
An equal opportunity employer, Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other protected category recognized by state, federal, or local laws.
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Salary : $55,000 - $60,000