Audience Marketing Specialist

Audience Marketing Specialist

The Audience Audience Marketing Specialist serves as the central operational engine and acquisition driver for the BMG Audience Development and Subscription Marketing team. This cross-brand role is responsible for executing performance marketing initiatives to grow audiences across MM M, PRWeek, Campaign, and MCK, while streamlining data collection, maintaining subscriber databases, and executing monthly analytics workflows.

By combining hands-on paid campaign management with key operational support, this role actively drives new reader acquisition while enabling subscription marketers to optimize revenue generation. The ideal candidate is a hybrid growth marketer who is highly organized, analytical, and skilled at deploying paid media strategies alongside cross-platform audience management.

Key Responsibilities

• Plan, build, and execute paid acquisition campaigns across SEM (Google Ads), paid social (LinkedIn, Meta), and programmatic advertising networks to drive new subscriber acquisition, high-value readers, and lead generation.

• Test and optimize diverse growth tactics including retargeting, native advertising, affiliate partnerships, and sponsored content programs to continuously expand brand reach and lower cost-per-acquisition (CPA).

• Monitor daily spend, creative performance, and conversion paths to continuously AB test ad copy, landing pages, and audience targeting parameters.

• Maintain monthly KPI trackers across all portfolio brands. Consolidate acquisition and engagement performance across paid channels, search engine marketing, social platforms, and site traffic.

• Process subscriber reclassifications, perform data verification checks within Omeda, and manage newsletter counts and onboarding tracking systems.

• Extract lead and requestor data for webinars, e-books, and CPL programs (including print/postal compliance). Deliver print order counts based on accurate audience figures.

• Build, deploy, track, and manage incentive payments for audience surveys. Conduct competitive analysis and research market trends to identify untapped growth channels and audience segments.

Skills and Requirements

• Bachelor’s degree in Marketing, Digital Media, Business, or a related field

• 3 years of experience in digital marketing, paid media, or audience development.

• Hands-on experience or working knowledge of managing search engine marketing (SEM), paid social ads platforms (LinkedIn, Meta), and programmatic/display networks.

• Proficient with spreadsheets (Google Sheets, Excel formulas, pivot tables) and cross-platform analytics to measure campaign ROI and conversion metrics.

• Exceptional organizational skills with a proven ability to manage ad budgets, media schedules, and database workflows simultaneously.

• Strong written, verbal, and visual communication skills, with the ability to articulate campaign performance insights to stakeholders.

• Ability to quickly learn proprietary publishing technologies, marketing automation tools, and database systems.

Profile of the Ideal Candidate

• A proactive growth practitioner enthusiastic about testing new paid marketing tactics, audience acquisition channels, and data workflows.

• Comfortable analyzing campaign metrics to draw actionable insights that drive measurable subscriber growth.

• Solid communication and presentation skills across written, verbal, and visual mediums.

• Agile problem-solver with a passion for taking action and optimizing campaigns when obstacles arise.

• Results-driven mindset, comfortable with performance targets, cost-per-acquisition goals, and a drive to win in a competitive media landscape.

What We Offer:

• A competitive compensation package

• The salary range for this position is $55,000–$60,000. Compensation will be commensurate with experience, skill level, functional and/or industry knowledge, education level, certifications, as well as other qualifications.

• Paid annual vacation, holiday and sick time off

• Comprehensive health plans including medical, dental and vision

• Competitive 401(k) investment options and generous company matching program

• Life insurance

• Commuter benefits

• Employee referral awards

• Tuition reimbursement

• Training opportunities through industry-recognized programs

• A creative and passionate workplace and a fun, collaborative team environment

• Three Week “Work from Anywhere” benefit, to ensure work life balance

About Haymarket:

Haymarket Media, Inc. is an award-winning specialist content and information company. With more than 30 market-leading media brands, Haymarket offers unmatched expertise and insight through balanced, relevant, original content across a spectrum of media channels. Haymarket is home to highly regarded health care professional brands such as The Clinical Advisor, Dermatology Advisor, and MPR (Medical Professionals Reference) among a portfolio of HCP-focused, specialty-specific websites, as well as the esteemed business media titles including PRWeek, MM M (Medical Marketing and Media), Campaign and McKnight’s Long-Term Care News.

Haymarket Media, Inc. is the US division of Haymarket Media Group. Haymarket Media Group is a privately-owned media, data and information company, shaping a better future with remarkable content for specialist audiences across the world. The company has 1,300 employees across offices in the UK, US, Canada, Hong Kong, Singapore, India, Germany and the Netherlands. Haymarket’s portfolio consists of more than 70 market-leading brands including Campaign, Third Sector, What Car?, MyCME and Asian Investor. Through live, digital, print, education, data, tech services, video and audio, Haymarket’s brands inspire, inform and empower clients and communities internationally. As a Certified B Corporation, we’re proud to be part of a community of companies working together for change, and taking part in collective action to advocate for a shared goal of a global economy that benefits people and the planet.

An equal opportunity employer, Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other protected category recognized by state, federal, or local laws.

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