Growth Marketing Manager

Our client is a high growth international company seeking to build their brand in the US. This role provides a great opportunity to work side by side with an amazing CRO. This role is responsible for executing an effective growth marketing strategy and associated campaigns that drive revenue growth for the company. The role will be instrumental in creating and implementing strategies to attract and convert potential customers and driving engagement across all marketing channels. You will use a variety of tactics, such as webinars, email marketing, referrals (partner and word of mouth), in-person events (conferences and trade shows), and search and social media advertising to attract potential customers.

This role MUST be based in the Birmingham/Huntsville area.

Primary Functions:

• Develop and execute integrated growth marketing campaigns, including webinars, email marketing, referrals, in-person events, paid advertising, content marketing, and other digital marketing tactics.
• Collaborate with sales and marketing team members to create targeted campaigns that drive leads, opportunities, and revenue growth.
• Create and manage landing pages and marketing automation programs, lead nurturing campaigns, and lead scoring models to ensure a steady flow of qualified leads to the sales team.
• Manage and allocate budget effectively to ensure maximum ROI, while identifying and testing new channels and tactics to expand our reach and drive growth.
• Consistently use data and analytics to inform decisions and communicate these across the team, optimize campaigns and tactics, and track performance.
• Lead weekly and monthly reporting on growth marketing metrics and campaign performance to the business.
• Availability to travel domestically and internationally for in-person events.
• Maintain proactive, open, and clear lines of communication with the Head of Marketing, Chief Revenue Officer, and other stakeholders at all times.

Requirements:

• A minimum of 5 years' experience in developing and executing integrated growth marketing campaigns across multiple channels, including webinars, email marketing, referrals, in-person events, paid advertising, content marketing, and other digital marketing tactics.
• Proven experience in using data to inform decisions, including building and presenting compelling cases for how and why decisions are made.
• Experience with digital advertising platforms, including building audiences, managing budgets, placing, and optimizing ads in platforms like LinkedIn Ads, Google Ads and Meta Business Manager.
• Experience in building landing pages and editing website content in WordPress or similar.
• Experience in measuring website engagement and traffic using Google Analytics 4.
• Strong analytical skills, including the ability to use data and metrics to measure performance and optimize campaigns.
• Excellent communication and collaboration skills, with the ability to work cross-functionally with sales and marketing team members.