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Dealer Sales Manager

Haworth, Inc.
Minneapolis, MN Full Time
POSTED ON 12/11/2025 CLOSED ON 12/18/2025

What are the responsibilities and job description for the Dealer Sales Manager position at Haworth, Inc.?

Join the Future of Workspace Innovation at Haworth
Are you ready to shape the future of how people work, live, and thrive? At Haworth, we're not just creating furniture – we're revolutionizing the way the world interacts with spaces. As a global pioneer in workspace design since 1948, we've been pushing boundaries and redefining possibilities for over seven decades.
We're looking for visionaries like you to help write the next chapter of our story.
Discover more here ! Job Overview
We are currently looking for a Dealer Sales Manager to join our team in Minneapolis, MN.

As a Dealer Sales Manager, you will:
Focus on driving Haworth's share of wallet by cultivating strong partnerships with dealer customers to lead with Haworth solutions. Develop and execute business plans tailored to the dealer's business for growing market share, identifying opportunities for revenue growth across their existing, target, and new accounts. Train dealer personnel on Haworth products, research, and design point of view. Ensure that the sales pipeline is effectively managed to meet quota and product mix objectives. Essential Functions
Build and maintain strong relationships with all dealer customer personnel to become their key contact for sales strategy and development. Assist dealers in meeting their sales targets, along with meeting the Haworth goals and objectives for this role.
Create and implement business plans for increasing new business and market share growth with each dealer customer; develop plan for each dealer rep to increase Haworth share of wallet within their area of focus.
Partner with dealers on business development activities and events for driving sales growth, with a focus on promoting and selling Haworth.
Create value in Haworth-dealer relationship by aligning support with dealer metrics and their business plans. Attend MAP meetings face-to-face, share strategies, campaigns, brand messaging; leverage DASH and internal resources to boost dealer capabilities and increase Haworth revenue.
Partner with dealers to deliver comprehensive education on Haworth products, research, and design principles, conducting ongoing onboarding and training for their personnel. Collaborate to ensure showrooms are consistently updated with current and new product offerings.
Effectively manage business plans, keeping information current on strategies, sales activities, and results for accounts and new opportunities.
May travel up to 80% to meet face to face with clients, influencers, and dealers.
Must be able to perform all essential job functions with/without accommodation.
Uses office automation, communication, software, and tools used in Haworth office environment.
Performs other duties within scope as assigned. Knowledge, Skills and Abilities
Sales and Marketing
Customer and Personal Service
Active Listening
Persuasion
Time Management Required Qualifications

Education:
Bachelor’s degree in business, sales, architecture, interior design, marketing, communications or equivalent.

Education Equivalency:
Associate's degree plus 2 years related experience or,
High school diploma plus 4 years related experience.

Work Experience:
2 years of contract/capital goods selling experience and account management experience, with demonstrated track record of developing and executing new business plans and generating revenue to meet sales targets.
Military Equivalency: https://www.mynextmove.org/vets/find/military

Additionally:
Ability to work in Minneapolis, MN without relocation assistance.
Current and continuing right to work in the United States without sponsorship. Preferred Qualifications
Contract office furniture or commercial interiors experience preferred.
Experience in real estate, project management or architecture & design.
#LI-CD1

Design your future with Haworth
Headquartered in Holland Michigan, Haworth is a family-owned global powerhouse at the forefront of innovation and sustainable design in the workspace interiors industry. Here, you'll have access to state-of-the-art resources, collaborate with cross-functional teams of passionate innovators, and experience a blend of global reach with personal growth opportunities. Whether you're developing new manufacturing processes, implementing smart factory solutions, or designing tomorrow's workspace solutions, you'll be empowered to make a lasting impact while growing your career.
We believe in the power of collaboration and strive to create a culture where everyone feels valued, respected, and empowered to make a difference. Your hard work, dedication, and talent are the foundation of our success and enable us to build meaningful connections with our customers and each other.

At Haworth, members enjoy benefits from their first day of employment:
20 Days Paid Time Off: Plus, the option to buy up to 5 extra days.
Health Benefits: Priority Health Medical options, Delta Dental, and Vision Insurance.
401k Match: Contribute 6% of your annual salary, and Haworth will match 7%.
Insurance Coverage: Company-provided Short-Term Disability, Long Term Disability, and Life Insurance.
Tuition Reimbursement
Volunteer Time Off
Parental Leave
Pet Insurance
Zero Waste to Landfill

Salary.com Estimation for Dealer Sales Manager in Minneapolis, MN
$121,357 to $166,933
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