What are the responsibilities and job description for the Social Media Manager position at Hawksmoor - US?
About Hawksmoor & the Opportunity
Hawksmoor began 20 years ago when two childhood friends setout to open a restaurant in London serving the best steak they could find,alongside great cocktails and genuinely warm hospitality. Since then, we havegrown into one of the most respected restaurant groups in the UK and Ireland.Despite that growth, we remain a founder-led business, with a strong sense ofwho we are and how we do things. We were recently named the 2nd Best SteakhouseGroup in the World for the second year running and are proud to be known notjust for our food, but for the way we make people feel when they visit us.
In the US, we currently have restaurants in New York and Chicago, with Bostonopening in September 2026. Each market is at a different stage of itsdevelopment, from a well-established restaurant in New York, to a growingpresence in Chicago, through to the launch of Boston.
We're looking fora Social Media Manager to lead organic and paid social strategy across the US -currently Chicago, New York, and Boston - with expected expansion. This is ahands-on role for someone who can build a content calendar, brief and direct shoots,edit existing content, write and post copy, run paid social campaigns, andreport on what's actually working, all while staying true to Hawksmoor's brandvoice and local market nuance in each city.
You'll be based in Boston and work closely with theUS marketing team, key staff at each location, the global marketing team, andour PR and creative agencies.
What you'll do
Own social mediastrategy and execution across Instagram, TikTok, Facebook, and other relevantplatforms for Hawksmoor's three US locations
Develop and runpaid social campaigns, from targeting and budget allocation through toperformance reporting
Build and managecontent calendars tailored to each city's audience and moment in theopening/growth cycle
Translate brandstrategy into platform-native content, adapting tone for each city withoutlosing the Hawksmoor voice
Track and reporton key social metrics (engagement, reach, conversion, paid performance) andturn data into recommendations
Coordinate withinternal stakeholders to keep a steady content pipeline
Drive influencerand creator partnerships in market, working alongside PR and marketing leads
Collaborate withPR to align organic social with press moments and earned coverage
Design/assetcreation and editing
Represent thebrand's US social presence day to day, with sound judgement on tone, timing,and what's worth posting
Own day-to-daycommunity management across channels, responding to and engaging audiences anddriving discussion
Compile regularcompetitor reviews and analysis
What you'll bring
Highly organizedand accountable
Proven experiencerunning social media campaigns in hospitality, restaurants, or a closelyrelated consumer space
Strong grasp ofplatform mechanics, algorithms, content formats, and what performs where
Graphic designskills (Canva, Adobe Express, InDesign, or similar)
Video editingskills (Capcut)
Experience withpaid social planning and execution (Meta Ads Manager required; TikTok Ads aplus)
Comfort withmeasurement and reporting, able to read performance data and adjust strategyaccordingly
Excellent writingskills with an ear for brand voice and restraint
Photography andvideo editing experience
Photography andvideo production skills a plus
Multi-marketexperience or the ability to manage nuance across different city audiences
PR or earned mediaexperience a plus
Proficiency withsocial scheduling platforms (e.g., Sprout)
This role is basedin Boston, with occasional travel as needed
Most importantly, someone who cares deeply about creating love for Hawksmoor, takespride in doing things properly - and embodies our core Hawksmoor value ofworking hard and being nice to people!