Marketing Strategist

Hawkeye Community College’s Business and Community Education Division is looking for a full-time Marketing Strategist to join their team. Do you enjoy working with social media, designing promotional materials and all things marketing? Are you creative and an analytical thinker who has a deep understanding of consumer behavior?; If so, Hawkeye Community College has a great opportunity for you!

As our Marketing Strategist, you will play a pivotal role in promoting Business and Community Education programs, including Healthcare, Trades, Transportation, Construction, Automation and Robotics, and more. Our primary goal is to create strategies that attract students and businesses to utilize the training opportunities provided by the Business and Community Education division at Hawkeye Community College.

Overall, you will be responsible for the planning, developing, and executing of marketing campaigns and promotional events to drive student enrollment and increase brand awareness. You will be utilizing mediums such as, but not limited to, social media, digital ads, brochures, flyers, publications, magazines, email communications, and websites. Work may include coordination with vendors, stakeholders, and college staff. Additionally, you will work closely with our Public Relations and Marketing team to ensure that promotional activities align with college branding and marketing policies.

Successful Marketing Strategists are creative thinkers with strong analytical skills and a deep understanding of consumer behavior. The ability to work effectively/efficiently, take action/initiative in a fast-paced environment, and manage multiple projects simultaneously is critical. Excellent communication skills are essential for building relationships with internal and external teams, partners, and vendors.

Hawkeye Community College is a comprehensive community college focused on meeting the needs of the community by providing quality, affordable learning experiences for a diverse student body through our Adult Learning Center, Business and Community Education Division as well as through more than 50 career and technical programs and liberal arts transfer programs. Our mission is about empowering students, strengthening businesses and enriching communities with a vision to improve the quality of life in the communities we serve. We are located in the Cedar Valley, just south of Waterloo, Iowa. The growing cities of Waterloo and Cedar Falls, Iowa offer diverse cultural experiences and all the amenities of a big city with a small-town feel. There is always something to do, whether you want to attend a sporting event, go shopping, or go to a local restaurant. For additional information about Hawkeye Community College and the area surrounding campus, visit our website: Hawkeye Community College.

Essential Job Functions

Important responsibilities and duties may include, but are not limited to, the following:

• Gains a comprehensive understanding of each Business and Community Education (BCE) program, including its unique features, target audience, and value proposition.
• Develops and maintain consistent branding guidelines aligned with college standards.
• Ensures all marketing materials adhere to the established brand identity.
• Develops and implements strategic marketing plans to reach target audiences and achieve program objectives.
• Leverages digital channels (social media, email campaigns, websites) to maximize program visibility and engagement.
• Captures and edits high-quality photo and video content for marketing campaigns, social media, and promotional materials.
• Creates compelling content for various mediums, including brochures, flyers, publications, and digital platforms.
• Coordinates catalog development and distribution, emphasizing program benefits and outcomes.
• Analyzes market trends and consumer behavior to identify opportunities for promotions.
• Monitors and evaluates the performance of marketing campaigns to optimize future strategies.
• Coordinates marketing efforts for BCE events, workshops, and seminars.
• Collaborates with event organizers to create promotional materials.
• Ensures consistent branding across all event-related communications.
• Works closely with program coordinators to understand the workings of each program.
• Collaborates with internal team members to create and enter class schedules and event details into internal systems and digital platforms.
• Ensure all digital assets, web content, and online materials are fully aligned with ADA compliance and web accessibility standards.
• Builds strong relationships with internal teams, external partners, and vendors.
• Participates in campus committees as assigned.
• Performs other duties as assigned.
• Unless otherwise approved under Hawkeye’s remote work policy, regular on campus and/or onsite attendance is considered an essential function of the position.