What are the responsibilities and job description for the Brand Activation Team position at Hawaiian Telcom?
Job Purpose
This position will represent Hawaiian Telcom at events (community, sponsorships, etc.) in order to activate the Hawaiian Telcom brand in the communities we serve. As a member of the Brand Activation Team, serve as an ambassador of Hawaiian Telcom and display a positive representation of the brand to the public. Engage, interact and educate current and potential customers on Hawaiian Telcom products and services. Members of the Brand Activation Team will also assist in the distribution of marketing materials at events or in neighborhood marketing efforts, and support the sales and marketing teams as needed with campaign execution within and outside of the Hawaiian Telcom retail stores.
Essential Functions
Four years of high school or equivalent
Special Knowledge/Skills
This position will represent Hawaiian Telcom at events (community, sponsorships, etc.) in order to activate the Hawaiian Telcom brand in the communities we serve. As a member of the Brand Activation Team, serve as an ambassador of Hawaiian Telcom and display a positive representation of the brand to the public. Engage, interact and educate current and potential customers on Hawaiian Telcom products and services. Members of the Brand Activation Team will also assist in the distribution of marketing materials at events or in neighborhood marketing efforts, and support the sales and marketing teams as needed with campaign execution within and outside of the Hawaiian Telcom retail stores.
Essential Functions
- Merchandise execution / event handouts
- As needed Retail or Field sales team marketing support
- Assist with core product marketing and promotion for events within retail stores or across the communities we serve and at sponsored events
- Assist with retail and community/event signage and sales support execution
- Collect customer or prospect contact information, leads, contest entries, etc. at events to aid in increased measurement and ROI tracking resulting from brand activation activities
- Marketing execution assistance for mobile stores and vehicles
- Take photos to document event activation, share with Brand Activation and Social Media team as needed for Social Media posts
- Grassroots marketing execution (door hangers, yard signs, mobile events, etc) to activate the Hawaiian Telcom brand
- Brand Activation support for company sponsored events and facility sponsorships (i.e. sporting events, community events and trade shows) to bring the Hawaiian Telcom brand to life in a fun and engaging way
- Assist with fulfillment and distribution of Branded Merchandise for sales and marketing (apparel, customer giveaways, promotional items, etc)
- Experiential marketing execution (examples include facilitating Virtual Reality, product demos, interactive displays, etc)
- Pickup, transport and return of supplies and equipment for marketing events and community outreach
- Responsible for some expense reporting (parking, mileage, etc.)
- No previous marketing experience required , but background or interest in marketing, sales or service experience is a plus
Four years of high school or equivalent
Special Knowledge/Skills
- Proficient in basic computer skills, access to email for communications
- Strong oral communication skills
- Strong organizational and time management skills
- Ability to work independently or in a team environment
- Work with high level of integrity, maturity, and professionalism
- Effectively manage multiple tasks and functions simultaneously
- Strong attention to details and commitment to accurate execution
- Basic Knowledge of Hawaiian Telcom products and services
- Collaborative and flexible team player
- This role will require travel, must be able to provide own transportation
- Valid Driver’s license and auto insurance required / may require driving company vehicles
Salary : $20