Coordinator, Content Marketing

At Hawaiian Airlines, we are all about welcoming our guests with Hawaiian hospitality and aloha, and taking care of our people, our home, and the communities we serve.  Join our ‘ohana and be a part of an exciting team of professionals dedicated to serving our kama‘āina and introducing our islands to the world!

Position Summary

Elevate your content marketing skills by joining Hawaiian Airlines’ digital content team. As the content marketing coordinator, you will have the unique opportunity to capture photos and videos for social media, as well as create web content for HawaiianAirlines.com. The ideal candidate will have a passion for travel (flight benefits are included!), experience in content creation (written and visual), and thrives in a fast-paced environment. This position will work on exciting campaigns, help manage vendor relationships, and collaborate with teams across the organization.

Key Responsibilities

• Assist with planning and scheduling the social media content calendar
• Capture photos and videos for Hawaiian Airlines’ digital marketing channels
• Execute campaigns through strong project planning and management, as well as effective coordination with vendors and internal stakeholders
• Work closely with digital agencies to coordinate paid social media placements
• Assist the Social Media Specialist with evaluating, coordinating, and communicating with influencers
• Assist the Social Media Specialist with coordinating content projects with employee content creators
• Support the social care program alongside the Social Media Specialist through facilitating agent escalations and maintaining the program’s knowledge base
• Assist with simple web content updates using the company’s content management system
• Coordinate the production of the company’s editorial web articles (Island Guide)
• Write and/or edit copy for digital content as needed, including marketing copy, editorial articles, etc.
• Activate in emergency response situations, supporting social media and web
• Help generate reports for social media and web content campaigns
• Other duties as assigned

Minimum Requirements

• Bachelor’s degree, preferably in Marketing, Communications, or Public Relations or an equivalent combination of education and related working experience
• Up-to-date on social media trends, industry, and marketing developments and current (and emerging) social media channels
• Demonstrated ability to create content that aligns with Hawaiian Airlines’ brand and social media content
• Exceptional visual, written, and oral communication skills
• Able to execute multi-faceted projects and meet deadlines
• Excellent attention to detail and highly organized
• Able to work cross-departmentally with a variety of stakeholders to achieve a common goal
• Experience with mobile photo and/or video editing apps
• Strong Microsoft Office skills
• Willing to work on some nights and weekends to capture content at event activations or support social care agents
• Willing to travel and ability to acquire a passport

**Hawaiian Airlines is regulated by the Department of Transportation (DOT - regulation, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of Marijuana, Cocaine, Opioids, PCP (Phencyclidine), and Amphetamine prior to any offer of employment or transfer into a safety-sensitive position.  Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Hawaiian Airlines and any employment offer will be withdrawn.

*** In addition to routine employment eligibility verification, U.S.-based airlines must gather information to validate country of citizenship and country of birth. Upon hire, you must provide documentation proving your current country of citizenship and birthplace.

Preferred Qualifications

• 1-2 years of social media experience
• Excellent written and visual storytelling skills, evidenced by strong editorial and copywriting abilities
• Experience with the Adobe Creative Suite, specifically Photoshop, Lightroom, or Premiere Pro
• Experience with content marketing and editorial planning
• Exhibits strong emotional intelligence and ability to build successful relationships across internal teams and with vendors
• Experience with a social media management platform (preferably enterprise level)
• Experience with a content management system

About Hawaiian Airlines

Now in its 94th year of continuous service, Hawaiian is Hawaiʻi's biggest and longest-serving airline. Hawaiian offers approximately 150 daily flights within the Hawaiian Islands, and nonstop flights between Hawaiʻi and 15 U.S. gateway cities – more than any other airline – as well as service connecting Honolulu and American Samoa, Australia, Cook Islands, Japan, New Zealand, South Korea and Tahiti.

Consumer surveys by Condé Nast Traveler and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawaiʻi. The carrier was named Hawaiʻi's best employer by Forbes in 2022 and has topped Travel Leisure’s World’s Best list as the No. 1 U.S. airline for the past two years. Hawaiian has also led all U.S. carriers in on-time performance for 18 consecutive years (2004-2021) as reported by the U.S. Department of Transportation.

The airline is committed to connecting people with aloha by offering complimentary meals for all guests on transpacific routes and the convenience of no change fees on Main Cabin and Premium Cabin seats. HawaiianMiles members also enjoy flexibility with miles that never expire. As Hawai‘i’s hometown airline, Hawaiian encourages guests to Travel Pono and experience the islands safely and respectfully.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com. Follow Hawaiian’s Twitter updates (@HawaiianAir), become a fan on Facebook  (Hawaiian Airlines), and follow us on Instagram (hawaiianairlines). For career postings and updates, follow Hawaiian’s LinkedIn page.

For media inquiries, please visit Hawaiian Airlines’ online newsroom.