What are the responsibilities and job description for the Manager, Paid Social position at Havenly Brands (Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank)?
At Havenly Brands, we’re building this generation’s premier destination for all things home. Alongside our award winning Havenly design services, we proudly own and operate some of the best home furnishings brands in the business including Havenly, Interior Define, The Citizenry, Burrow, Inside, and St.Frank. Our family of brands is growing and we’re looking for amazing people to join us on this journey!
Havenly Brands is looking for a Manager, Paid Social to own paid social acquisition across our portfolio of seven home brands: Havenly, Interior Define, Burrow, The Citizenry, The Inside, St. Frank, and The Expert. You'll be the hands-on expert running Meta at scale while building out our presence on emerging channels like Pinterest, TikTok, and Reddit.
What You'll Own
Havenly is an Equal Opportunity Employer. Havenly's employment decisions are made without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status. Applicants must be currently authorized to work in the United States on a full-time basis.
Havenly Brands is looking for a Manager, Paid Social to own paid social acquisition across our portfolio of seven home brands: Havenly, Interior Define, Burrow, The Citizenry, The Inside, St. Frank, and The Expert. You'll be the hands-on expert running Meta at scale while building out our presence on emerging channels like Pinterest, TikTok, and Reddit.
What You'll Own
- Day-to-day strategy, execution, and optimization of paid social campaigns across Meta (core), Pinterest, and emerging platforms (TikTok, Reddit) across all seven Havenly Brands properties
- ~$XXM in annual paid social budget: allocation, pacing, and performance accountability across brands and channels
- Creative testing roadmap: running structured tests and feeding clear performance signal back to Brand and Creative teams
- Testing roadmap, Setting up incrementality testing on platform and other in-platform a/b testing features, in partnership with data and engineering teams
- Influencer and UGC integration: understanding how creator content performs as paid creative and helping shape paid strategy with relevant partners
- Campaign-level reporting and insight generation: consistent, clear, and actionable
- Platform relationships with Meta, Pinterest, TikTok, and others
- Ownership in partnership with data and engineering teams of pixel and CAPI event health
- Feed management in social platforms of 200k SKUs
- Hit acquisition volume and ROAS/efficiency targets across the portfolio, managing the complexity of multiple brands with different funnels and goals
- Drive R&D and testing for new channels and new ad types within current channels: bring a POV, partner with data, and test it
- Deploy AI tools (Claude, platform-native AI features) to accelerate analysis, briefing, and optimization workflows
- Leverage Rockerbox, GA4, and Looker to understand true channel performance and attribution, not just in-platform numbers
- Testing roadmaps in partnership with data and analytics,
- Stay ahead of platform changes, creative formats, and audience behavior
- Partner closely with the Director, Growth Marketing on channel strategy, budget decisions, and creative direction
- 6 years in paid social or performance marketing, majority hands-on in social channels
- Deep Meta Ads expertise: campaign architecture, bidding strategy, audience structure, creative testing
- Meaningful experience on at least two other platforms: Pinterest, TikTok, Reddit, Snapchat, or similar
- Experience managing $10M in paid social budget; $20M preferred
- Strong creative instincts: you can identify what's working and why, and give useful feedback to creative teams
- Fluency with third-party attribution tools (Rockerbox, Northbeam, Triple Whale, or similar): you don't trust in-platform data, or attribution tools, as the source of truth
- Comfort with AI tools as genuine workflow accelerators
- DTC e-commerce background required; home, lifestyle, or design category experience a plus
- Multi-brand experience preferred
- Team management experience a plus
- You're platform-obsessed: you notice when Meta changes something before the email lands in your inbox
- You have strong creative intuition and know how to translate it into a brief that actually gets used
- You're data-driven but you make decisions: you don't wait for perfect information
- You're energized by multi-brand complexity: different funnels, different audiences, different goals is interesting, not overwhelming
- You believe AI is changing this job fast and you're already using it to move faster and think better
- You're a strong communicator who can translate performance data into insights for non-technical stakeholders
- You're a self-starter who thrives in a lean, high-ownership environment
Havenly is an Equal Opportunity Employer. Havenly's employment decisions are made without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status. Applicants must be currently authorized to work in the United States on a full-time basis.