Analyst, Analytics

Havas Media Network North America, the Media Experience agency, is looking for an Analyst to join the Analytics Team, part of our global community of 10,000 team members who are focused on using Meaningful Media to make a meaningful difference to brands, businesses, and people.

This role supports senior members of the Analytics team along with client account teams to define new measures, metrics, and processes to enable tracking, measurement, reporting, and analysis across all channels. As an entry-level position within the Analytics team, Analysts report directly to a Manager and can be introduced to various areas within the department to include more traditional media research and/or digital media analytics via ad trafficking programs, web analytic tools, and/or client databases. With a focus on traditional (offline) media, digital media, search, mobile, and social content, each role can be unique. Analysts are involved in the day-to-day execution and optimization of many client accounts.

A DAY IN THE LIFE MIGHT LOOK LIKE:

• Work with the Digital media teams to develop measurement action plans for online media campaigns
• Deliver tracking analysis and reports to support client campaigns and programs, creative and recommended solutions
• Ability to develop tracking and reporting requirements, particularly web analytics
• Ability to contribute to increasing the level of innovation in data, analytics, and CRM at the agency
• Provide assistance on projects, including design, interpreting results, and synthesizing recommendations
• Generate regular reports to gauge the effectiveness of online search, display advertising campaigns on the site/engine, placement/keyword, and creative levels
• Monitor and analyze media campaign performance
• Analyze website behavior using Web analytics tools to determine areas of site improvement
• Contribute to the company's knowledge base by creating and sharing case studies, POVs, and seminar/ conference summaries

WHAT YOU’LL NEED/SKILLS:

• 0-2 years of online media and campaign measurement experience or business experience working in an account services industry such as Management Consulting, Marketing, Advertising, Interactive Consulting, or finance.
• Undergraduate degree; relevant courses or field of study preferred (e.g., Marketing, Business, Finance, Statistics, or Economics).
• Our analysts come from various backgrounds, with and without analytic experience; qualifications include intellectual curiosity, problem-solving skills, determination, and the capacity to add creativity to our client work.
• Strong quantitative and research skills with proven ability to demonstrate data collecting, analyzing, and interpretation capabilities.
• Excellent organizational and communication skills.
• Strong working knowledge of MS Office, particularly Excel.
• Understanding of online advertising planning, buying, and performance metrics is a plus.
• Experience with website analytics tools such as Omniture and Google Analytics is a plus.
• Ethics and values care consistent with Havas Media’s high standards.

WHO YOU ARE:

• Highly motivated with a strong record of academic and/ or professional achievement.
• Detail orientated
• Communicative
• Eager to learn

ABOUT HAVAS MEDIA NETWORK NORTH AMERICA:

Havas Media Network North America is the Media Experience agency. We deliver this brand promise through our proprietary Mx System, where meaningful media helps build more meaningful brands. Our focus is on understanding the most Meaningful Media – the media channels, moments, and brands that move consumers to action, the media that is trusted, engaging, and influential will have the best chance of helping an advertiser reach an engaged audience.

Our global mission to make a meaningful difference starts at home – because we can’t grow if our people can’t grow. It’s this simple but oftentimes overlooked insight that guides everything we do, from the decisions and investments made in our work for clients to the inclusive programs that prioritize our people’s needs and the needs of our community.