Digital Marketing Specialist - Hauser's Jewelers

About Us

Hauser’s has been a family-owned jewelry business for five generations, with a legacy dating back to 1898. What began with Alfred Jacob Hauser, Sr. and his watch repair shop in Newport News has grown into a trusted destination for fine jewelry, expert craftsmanship, and exceptional service.

Today, Hauser’s continues its family tradition of offering beautiful, high-quality jewelry with expert knowledge and unwavering integrity. Serving the Newport News and Williamsburg communities, Hauser’s believes jewelry should be inspiring, creative, meaningful, and anything but ordinary.

About the Role

Hauser’s Jewelers is looking for a creative, hands-on, and digitally savvy Digital Marketing Specialist to strengthen our online presence, create engaging content, and support the continued growth of our brand. Marketing will be the primary focus of this position. We are looking for someone who takes initiative, enjoys wearing multiple hats, and can manage digital marketing projects while working collaboratively with the Hauser’s team.

The primary office location is Newport News, with travel to Williamsburg as needed.

Key Responsibilities:

Digital Marketing & Social Media

• Develop and execute digital marketing initiatives that increase brand awareness, engagement, and visibility.
• Create photography, videos, reels, and other content for Facebook, Instagram, Pinterest, and TikTok.
• Plan and manage social media campaigns, posts, and customer engagement.
• Attend Hauser’s events and activities to capture content and showcase the brand.
• Manage weekly e-blasts through Shopify, coordinating content with social media, promotions, and events.
• Maintain consistent brand messaging and visual style across all digital platforms.
• Track digital performance and provide monthly reports on traffic, engagement, conversions, and areas for improvement.

Google, SEO & Online Visibility

• Create and manage Google Ads and monitor campaign performance.
• Improve SEO and overall search visibility.
• Maintain and strengthen Hauser’s online presence across relevant platforms.

Website & E-Commerce

• Maintain and update website content, inventory, images, product descriptions, promotions, and other digital assets.
• Update inventory monthly using official vendor imagery and accurate product information.
• Optimize the website for SEO, mobile responsiveness, accessibility, speed, and user experience.
• Monitor website performance and coordinate with outside vendors when technical support is needed.
• Manage Shopify, email marketing, analytics, and other digital integrations.
• Use website and e-commerce analytics to identify opportunities for improvement.

Customer & Store Exposure

• While marketing is the primary function of this position, it is ideal for this person to have exposure to the sales floor and Hauser’s clientele.
• Spending time with customers and the sales team will provide valuable firsthand insight into our clientele, products, and overall business, helping create more authentic and effective marketing.
• This person will assist on the sales floor when needed, particularly during busy periods, special events, or other times when additional support is helpful.

What We’re Looking For:

The ideal candidate is creative, organized, proactive, and comfortable working independently while collaborating with a team.

• Hands-on experience with social media, digital marketing, and content creation.
• Strong photography and visual storytelling skills.
• Experience creating and editing photos, videos, and reels.
• Knowledge of Shopify, website management, SEO, Google Ads, and analytics.
• Strong written communication skills and attention to detail.
• Ability to maintain consistent brand voice and visual identity.
• Comfortable learning new technology and digital tools.
• Self-motivated with the ability to take initiative and identify opportunities for improvement.
• Comfortable doing voiceovers or appearing on camera for social media and other digital content is highly preferred but not required.
• Comfortable interacting with customers and gaining firsthand exposure to the sales environment.
• Able to travel between Newport News and Williamsburg as necessary.
• Jewelry, luxury retail, e-commerce, or lifestyle brand experience is highly preferred.

Compensation & Benefits

◦ $20.00 – $25.00 per hour, based on experience and expertise
◦ 100% employer-paid medical and vision insurance
◦ Sundays off, except for select holiday periods and special seasonal hours

If you’re a creative digital marketer who enjoys taking ownership, building visibility, and making a meaningful impact, we’d love to hear from you. Apply today!

Pay: $20.00 - $25.00 per hour

Benefits:

• Health insurance
• Vision insurance

Work Location: In person

Salary : $20 - $25