Marketing Director

Hatfield Media has helped businesses grow since 2009. Our clients count on us for everything from SEO and paid media to websites, social, branding, and video produced in our own studio. We're looking for a Director of Marketing to own strategy and execution across our client portfolio. Initially, you'll be hands-on: learning our clients, our team, and our services from the inside.  You'll refine our strategic planning process along with the standards and reporting that make every client's marketing more effective.  The team is already in place.  Your job is to lead a capable team that will proactively manage all marketing initiatives.

You will report to our President & CEO and have a seat at the table with our leadership team.  While we are looking for a candidate with excellent experience, we place equal weight on cultural fit.  Hatfield Media is an agency full of humble, highly competent individuals.  We work as a team.  No ego.  No boasting.  Humility and honesty are valued over all characteristics.  

Client Strategy & Insight

• Get to know each client's business, industry, customers, and competitors before recommending changes, and keep an eye on market and platform trends so plans change when the market does
• Lead brand-building and discovery workshops with clients
• Audit each client's current messaging, channels, and tools, and recommend what to keep, fix, or retire
• Determine appropriate marketing strategy: who their core customers are, how they stand out from competitors, what channels need to be utilized to get the desired outcome

Plan, Budget & Results

• Build each client's yearly marketing plan and budget across every channel: paid search and social (Google, Meta, YouTube, etc.), email and SMS, influencer and traditional media like TV, radio and billboards
• Build the business case before big spends, with expected leads, sales, and return, then report results based on actionable analytics
• Own one scorecard per client that tracks traffic, leads, conversions, cost per lead, and return on ad spend
• Test ideas on a small scale before rolling them out, and report monthly to clients on what their spend delivered
• Proactively manage and oversee every active client campaign so nothing drifts

Team & Partners

• Lead and coach our marketing team, with set goals, scorecards, and regular one-on-ones
• Look ahead at what the team needs next and grow people from within when possible
• Jump in on the work itself: adapt the copy, lead the campaign, brief the video team, and lead with creative and strategic insight
• Work across departments with our account, content, creative, web, technical, SEO, and video teams so every deliverable supports the campaign goals
• Support new business by helping shape proposals and strategy for prospective clients

• 6–8 years of marketing experience, including leading a team.  You will be working with a wonderful team whose sole focus is client growth.  It is imperative that you value them as much as our clients.
• Agency experience, or experience managing several brands or clients at once.  We often work with franchises, multi-location businesses, and extremely complex B2B companies in the industrial/manufacturing sector.
• Ability to learn businesses quickly and determine appropriate next steps to achieve the desired results.
• A track record of both setting a marketing strategy and personally carrying it out with a team.
• A brand refresh or repositioning you led or helped lead, with results you can point to.
• Hands-on experience with Google Ads, Meta, Google Analytics, email and SMS platforms.  (Bonus points if you are familiar with X, TikTok, and other emerging platforms)  While you are leading a team that is responsible for execution, we value experience-driven leadership.  We hope that you have already run campaigns on your own and can provide counsel and thought leadership to our team as a result of your experience.
• Media buying across digital and traditional channels
• Comfort turning analytics, attribution, and campaign data into decisions

Bonus points for B2B and industrial marketing, AI search optimization, video marketing, and experience presenting to client leadership teams.

• Creativity: You bring fresh ideas and back them with real insight.
• Humanity: You value people over processes.
• Innovation: At every opportunity, you choose improvement.
• Growth: You value client growth over agency growth.
• Integrity: You operate with strong moral convictions.

• Base salary: $90,000–$110,000, based on experience
• 401(k) with matching, health, dental, and vision insurance, a health savings account, life insurance, and paid time off
• Full-time, in-person at our Louisville office
• Interviews are held in person at our office
• A bachelor's degree in marketing or a similar field is preferred but not required. We care more about what you've accomplished than any degree.