Sales Representative

POSITION: Sales Representative                                DIVISION: Lawn Care

REPORTS TO: GM of Lawn Care                              FSLA STATUS: Non-Exempt

ABOUT US

At Master Lawn, we have specialized in providing top-quality weed control and fertilization services to residential and commercial clients since 1989. Our mission is to enhance the health and beauty of lawns while delivering exceptional customer service. We are seeking a motivated and knowledgeable Sales Representative to join our dynamic team.

Our commitment to quality is driven by three Core Values: Integrity, Teamwork, and Excellence, and nine Winning Behaviors. Whether dealing with our customers or teammates, we strive to Tell the Truth, Do the Next Right Thing, and Love, Respect, and Protect. We endeavor to perform our work with a Positive Can-Do Attitude, allow ourselves to Coach and Be Coached, and make time to Celebrate and Have Fun. We also Expect to Win, encourage one another to Own Your Outcomes, and promise to Deliver on Commitments. From crew members and technicians to support staff and senior leadership, this culture concept is shared by our talented team at every level, leading to our long-term success.

ABOUT THE ROLE

The Sales Representative is a hybrid inside/outside sales role responsible for generating new revenue through inbound lead follow-up, structured outbound outreach, and scheduled field-based property evaluations. This is a hands-on, activity-driven position that requires consistent daily follow-up, timely customer response, and accurate CRM documentation.

This is neither a pure door-to-door role nor a sit-behind-a-desk call center position. Success in this role depends on strong organization, disciplined execution of assigned leads, and the ability to manage opportunities from initial contact through close while operating within established company sales processes.

ESSENTIAL FUNCTIONS

• Client Prospecting:
• • Identify and target potential residential and commercial clients within the designated territory.
  • Utilize various methods to generate leads, including networking, cold calling, and attending community events.
  • Respond promptly to inbound leads from phone calls, web inquiries, and referrals

• Sales Presentations:
• • Conduct in-home or on-site consultations to assess client needs and provide tailored solutions.
  • Present and explain the benefits of our weed control and fertilization services, ensuring clients understand the value of our offerings.
• Customer Relationship Management:
• • Build and maintain strong relationships with existing clients to foster repeat business and referrals.
  • Follow up with clients after service to ensure satisfaction and address any concerns. 

• Sales Pipeline Management:
• • Maintain accurate records of sales activities, client interactions, and pipeline status in the CRM system.
  • Track and report on sales metrics to assess performance and identify areas for improvement.
  • Follow up consistently on unsold estimates until closed or disqualified
  •   Re-engage past estimates and dormant leads 

• Collaboration:
• • Work closely with the operations team to ensure seamless service delivery and customer satisfaction.
  • Collaborate with marketing to develop promotional materials and campaigns that resonate with target audiences.
• Industry Knowledge:
• • Stay up-to-date on industry trends, competitor offerings, and best practices in weed control and fertilization.
  • Continuously educate yourself on the products and services we offer to provide knowledgeable recommendations.

ABOUT YOU

• Education: High school diploma or equivalent; a degree in business, marketing, horticulture, or a related field is a plus.
• Experience:
• • Proven sales experience, preferably in the lawn care, landscaping, or pest control industries.
  • Strong understanding of weed control and fertilization practices is highly desirable.
• Skills:
• • Excellent verbal and written communication skills.
  • Strong interpersonal skills with the ability to build rapport with clients.
  • Self-motivated and goal-oriented, with a strong desire to succeed in a sales environment.
  •  Strong follow-up habits and time management skills
  • Comfortable selling both over the phone and in person
  • Proficient in using CRM software and Microsoft Office Suite.

·        General Expectations

o   Meet or exceed monthly sales and close-rate targets

o   Maintain strong appointment show rates

o   Communicate clear and timely handoffs to operations teams

o   Track activity, follow-up, and results consistently

o   Represent Master Lawn professionally at all times

PHYSICAL ASPECTS OF THE JOB

The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

Physical demands are essentially those of sedentary work, and tasks may require extended periods at a keyboard or workstation. However, while carrying out the responsibilities of this job, the employee must be able to:

• Regularly stand, walk, sit, bend, and squat; kneel; use hands to handle, control, or feel objects
• Talk or hear, understand, and distinguish speech and other sounds
• While performing the duties of this job, the employee will regularly be required to walk significant distances on uneven ground and to work outside in all weather conditions.
• The employee will regularly be required to climb a ladder or other structure, reach above their head, and lift or push up to 15 pounds.
• Specific vision abilities required by this job include close vision, depth perception, and the ability to adjust focus.
• The stress level is moderate.
•  The noise level in the work environment is moderate to loud.