Marketing Specialist

Who is Hartizen Homes?Hartizen Homes is a residential construction company based in Orlando, FL with multiple communities. Innovation and comfort are the core features of each Hartizen design. Our homes highlight versatile living spaces, premium quality materials and state-of-the-art technology. We focus on spaces that inspire, smart home technology, energy efficiency, and quality guaranteed. Creating an atmosphere of excellence and exceeding a homebuyer’s expectations are just a part of our culture.Why Hartizen?At Hartizen, we put the needs of our customers and our employees at the heart of our business. Our mission is to deliver the highest quality homes and create lasting relationships with our customers, all while focusing on the success and well-being of our employees.Who Are We Looking For?Hartizen Homes is seeking a proactive, data-driven Marketing Specialist to lead our digital presence, oversee website performance, and manage marketing campaigns across all channels. This position will play a key role in increasing traffic, improving conversion, and elevating our brand’s visibility in the Central Florida market. The ideal candidate is analytical, creative, organized, and passionate about digital marketing performance.Primary ResponsibilitiesOwn and manage HartizenHomes.com including content updates, performance optimization, and SEO.Partner with agency/web developers on enhancements, landing pages, CRM integrations, etc.Ensure community pages, inventory, and offers are up to date.Improve user experience (UX) and conversion funnel performance.Track lead source attribution, analytics tags, and engagement insights.Plan, execute, and track campaigns for all communities, promotions, and seasonal events.Coordinate creative assets, digital ads, email, and social media deliverables.Maintain campaign calendars, budgets, performance reporting, and optimization.Work with sales teams to support model openings, launches, broker outreach, and VIP programs.Manage relationships with marketing vendors, agencies, CRM partners, etc.Monitor website KPIs, traffic, conversion, bounce, session trends, heatmaps.Track lead performance by channel, community, and promotion.Build routine campaign performance dashboards and insights.Make strategic recommendations using analytics and consumer behavior insights.Help forecast leads and cost per acquisition goals.Performs other duties as assigned by management.Position Requirements3 years experience in marketing (homebuilding, real estate, or digital marketing preferred).Working knowledge of Google Analytics, SEO/SEM, Meta Ads, Google Ads.Experience with HubSpot, Lasso, or similar CRM platforms a plus.Strong project management skills.Ability to analyze data and present actionable recommendations.Detail-oriented, independent, and able to manage multiple tasks with deadlines.Benefits and PerksFlexible and Hybrid Work SchedulePaid Time Off – Credited to You 100% UpfrontPaid HolidaysMedical / Dental / Vision Coverage including High Deductible Health PlanWelcome Box401K with a Company MatchCasual Dress CodePaid Time Off for Community Team Service EventsVoluntary Short-Term / Long-Term DisabilityEmployee Assistance ProgramPaid Bonding and Recovery LeaveEmployee events such as lunches and outings to foster a positive work environmentAt Hartizen Homes, we believe that work should be more rewarding than just a paycheck. Our focus is on the employees and their desire to grow as a leader and contribute to the growth and vision of the company. Our company develops leaders and empowers staff to use their gifts to impact the world through service – to our co-workers, to our clients, and to our communities. We subscribe to the mission “finding purpose through serving others,” so if this speaks to you, let's connect!Hartizen Homes is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This organization participates in E-Verify and is a drug-free workplace. Criminal background checks and drug/alcohol checks are required.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Salary : $42,000 - $56,400