What are the responsibilities and job description for the Partnership Activation & Services Specialist position at Hartford Athletic?
Position Summary
The Partnership Activation & Services Specialist is responsible for supporting the fulfillment, execution, and administration of Hartford Athletic's corporate partnership agreements. This role serves as the primary point of contact for partners after a sponsorship is sold, ensuring contractual obligations are fulfilled, partner experiences exceed expectations, and sponsors receive measurable value throughout the partnership lifecycle.
The position plays a critical role in supporting partner retention through exceptional service, consistent fulfillment, and effective execution of sponsorship activations, hospitality programs, and community initiatives.
The ideal candidate is highly organized, relationship-oriented, and capable of managing multiple projects simultaneously in a fast-paced sports environment. Success in this role is measured by partner satisfaction, fulfillment accuracy, activation execution, and support of partnership retention efforts.
Work Schedule & Location:
Monday through Friday, with additional responsibilities for match days, community events, and other Club events as needed. This is a full-time, in-office position based at Hartford Athletic's offices and stadium facilities.
Monday through Friday, with additional responsibilities for match days, community events, and other Club events as needed. This is a full-time, in-office position based at Hartford Athletic's offices and stadium facilities.
Essential Responsibilities
· Partnership Fulfillment & Partner Success
o Serve as the primary day-to-day contact for assigned corporate partners.
o Manage fulfillment of all sponsorship agreements and ensure contractual assets are delivered accurately and on schedule.
o Maintain detailed records of partnership assets, deliverables, activation schedules, and proof-of-performance documentation.
o Conduct regular partner communications to ensure a positive experience and proactively address concerns.
o Support partner ticket fulfillment, utilization campaigns, and ticket-related inquiries in coordination with the Ticketing team.
o Support renewal efforts by ensuring partners receive exceptional service and all contractual obligations are fulfilled.
· Sponsorship Activation & Event Execution
o Coordinate and execute all sponsor activations, promotions, hospitality experiences, and recognition opportunities.
o Coordinate activation logistics with internal departments, vendors, and partners to ensure successful execution.
o Manage on-field presentations, contests, fan engagement activities, and partner events.
o Coordinate sponsor giveaways, fulfillment, and participant logistics.
o Ensure activations are executed professionally and in accordance with contractual commitments.
· Hospitality & Game Day Operations
o Coordinate VIP hospitality and suite fulfillment.
o Welcome partners, prospects, and guests on match days.
o Serve as the primary resource for partner-related questions and issue resolution during events.
o Execute assigned game-day sponsorship assets, activations, hospitality experiences, and promotional elements to ensure contractual obligations are fulfilled.
o Support game-day operations, hospitality execution, and special events as assigned.
o Ensure all sponsorship assets are properly executed and documented during home matches.
· Reporting & Administration
o Maintain SponsorCX and other partnership management systems.
o Assist with sponsorship inventory management and tracking of available partnership assets.
o Maintain fulfillment records, activation schedules, and proof-of-performance documentation.
o Collect and organize proof-of-performance content, including photos, videos, and activation results.
o Assist with the preparation of partnership proposals, presentations, recap reports, and renewal materials.
· Foundation & Business Alliance Support
o Assist with execution of Green & Blue Foundation initiatives, community events, and partner activations.
o Support Hartford Athletic Business Alliance programs and events.
o Represent Hartford Athletic, the Green & Blue Foundation, and Business Alliance programs within the community.
· Cross-Department Collaboration
o Work closely with Sales, Marketing, Ticketing, Operations, and Stadium staff to ensure seamless execution of partnership obligations.
o Assist the Partnerships team with administrative projects, inventory tracking, CRM updates, reporting, process improvements, and other departmental initiatives as assigned.
o Support other organizational priorities as assigned.
Qualifications
o Bachelor's degree or equivalent combination of education and relevant experience preferred.
o 1-3 years of experience in sponsorship activation, account management, event management, sports marketing, hospitality, customer service, or a related field preferred.
o Strong organizational and project management skills.
o Excellent communication and relationship-building abilities.
o Ability to work nights, weekends, and all Hartford Athletic home matches.
o Experience with CRM and partnership management platforms preferred.
Success Measures
o 100% fulfillment of contractual partnership obligations.
o Accurate maintenance of SponsorCX, partnership records, and fulfillment documentation.
o Accurate and timely proof-of-performance reporting.
o Successful execution of activations, hospitality programs, and community initiatives.
o High partner satisfaction and engagement.
o Effective support of partnership retention efforts through exceptional partner service.
o Positive collaboration across departments.