What are the responsibilities and job description for the Account Executive, Partnerships & Integrated Ticket Sales: W-League position at Hartford Athletic?
Hartford Athletic W League and Hartford Athletic are seeking a driven and relationship-focused Account Executive, Partnerships & Integrated Ticket Sales to generate revenue, build long-term corporate relationships, and grow community engagement.
This role is responsible for selling and activating corporate partnerships, sponsorships, branding assets, and a full portfolio of ticket offerings while delivering a fan-friendly buying and matchday experience. The position plays a critical role in driving attendance, visibility, and brand alignment for professional soccer in Connecticut.
Core Responsibilities :
Corporate Partnerships & Sponsorship Sales
This role is responsible for selling and activating corporate partnerships, sponsorships, branding assets, and a full portfolio of ticket offerings while delivering a fan-friendly buying and matchday experience. The position plays a critical role in driving attendance, visibility, and brand alignment for professional soccer in Connecticut.
Core Responsibilities :
Corporate Partnerships & Sponsorship Sales
- Prospect, pitch, negotiate, and close new corporate partnership and sponsorship agreements.
- Sell integrated assets including jersey placements, matchday presenting sponsorships, in-stadium branding, digital/social media inventory, community programs, youth clinics, and B2B offerings.
- Develop innovative and customized partnership packages aligned with client marketing objectives.
- Collaborate with marketing, ticketing, and game-day operations teams to execute activations and ensure seamless fulfillment.
- Manage contract negotiations, activation rights, pricing, and deliverables.
- Track partnership activity in CRM (Salesforce, HubSpot, or similar) and provide ROI reporting to partners.
- Maintain and grow existing accounts to drive renewals and upsell opportunities.
Ticket Sales & Revenue Generation
- Actively sell Season Ticket Memberships, Flex Plans, Group Packages, VIP Suites, Business Alliance Memberships, and corporate hospitality experiences.
- Drive group ticket sales through youth soccer clubs, schools, nonprofits, women’s organizations, and local businesses.
- Develop themed nights, recognition moments, and tailored ticket packages to enhance fan engagement.
- Build and maintain a robust prospect database through cold calls, networking events, inbound leads, referrals, and social selling.
- Achieve and exceed individual sales and prospecting goals.
Community & Women’s Soccer Engagement
- Serve as a liaison to girls youth clubs, women’s organizations, and community groups across Connecticut.
- Support and expand programming that promotes girls’ participation and leadership in soccer.
- Represent Hartford Athletic at networking events, community initiatives, and foundation events.
- Support community initiatives and outreach efforts to strengthen the club’s presence in Greater Hartford.
Matchday & Event Responsibilities
- Attend all home matches and ticketed stadium events as a key member of the Front Office team.
- Assist with sponsor hospitality, group experiences, and in-game recognition moments.
- Ensure exceptional sponsor and fan experiences during matchdays and events.
Qualifications
- Bachelor’s degree in Sport Management, Marketing, Business, or related field preferred.
- 2 years of experience in sponsorship sales, partnership sales, ticket sales, or related fields (sports, media, or entertainment preferred).
- Proven ability to meet and exceed sales targets.
- Strong communication, presentation, negotiation, and relationship-building skills.
- Experience using CRM systems (Salesforce, HubSpot preferred) and ticketing platforms (SeatGeek preferred).
- Highly organized with the ability to manage multiple accounts and projects simultaneously.
- Creative thinker with the ability to develop strategic and customized sales solutions.
- Ability to work evenings, weekends, and holidays as required for games and events.
- Conversational and written Spanish proficiency preferred but not required
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.