What are the responsibilities and job description for the Marketing Manager position at Harrell Ag Products?
Salary Range: $75,000/yr - $100,000/yr
Job Summary
- Harrell Ag Products, together with Peerless and Barfab, represents a growing network of American-made equipment and expertise supporting every stage of agricultural production from field preparation to post-harvest processing. We’re looking for a Marketing Manager to help share that story and strengthen our presence across all three brands.
- This position will take full ownership of marketing efforts across the Harrell family of companies. You’ll be responsible for shaping how our brands communicate; from capturing photos and videos in the field to managing digital platforms, developing campaigns, and producing consistent, high-quality content that reflects the strength and integrity of our products.
Key Responsibilities
- Maintain and evolve a unified brand identity across Harrell Ag, Peerless, and Barfab
- Develop messaging that clearly conveys each company’s strengths within the broader Harrell network
- Ensure all materials align with brand standards and voice
- Capture and edit original photo and video content showcasing equipment, people, and projects
- Manage company websites, social media accounts, and online listings
- Draft and schedule regular posts, news updates, and product features
- Design promotional materials including brochures, banners, videos, and advertisements
- Plan and execute product launch campaigns and seasonal promotions
- Coordinate participation in trade shows, field days, and customer events
- Manage advertising placement (digital, print, radio) and vendor relationships
- Track campaign performance and analyze engagement metrics
- Assist with internal communications and product information consistency
- Collaborate with leadership to prioritize marketing efforts that align with company goals
- Track marketing metrics (website traffic, engagement, lead activity)
- Provide reports and insights to leadership on trends and opportunities
Required Qualifications:
- 3 years of professional marketing experience (industrial or manufacturing sector a plus)
- Strong working knowledge of social media platforms, analytics tools, and content scheduling
- Basic photography/videography and editing experience (e.g., Adobe Creative Suite, Canva, CapCut, etc.)
- Familiarity with website CMS tools (WordPress or similar) and CRM platforms
- Excellent writing, editing, and organizational skills
- Ability to travel as required for trade shows and other events
- Basic understanding of SEO, PPC, and email marketing strategies
Preferred:
- Bachelor’s degree in Marketing, Communications, or related field
- Experience coordinating trade shows or vendor events
- Drone photography/videography experience
Salary : $75,000 - $100,000