What are the responsibilities and job description for the Ecommerce & Paid Media Analyst position at HARMAN International?
About The Role
As the Ecommerce and Paid Media Analyst on the North America Ecommerce team, you will be responsible for the support of JBL.com. With your strong analytical background you will analyze, support and optimize our increasingly robust advertising program as digital/online sales becomes a bigger portion of the Harman Lifestyle business.
What You Will Do
$ 84,750 - $ 124,300
Dependent on the position offered, other forms of compensation are also available, such as bonuses or commission.
Pay is based on a wide range of factors, including, without limitation, skill set, experience, training, location, and business need. While the above range is a reasonable estimate of the wage range for this position, please note the disclosed range estimate has not been adjusted for the applicable geographical differential associated with the location where the position may be filled.
Benefits
HARMAN is interested in the health and wellbeing of you and your family and offers a range of benefits designed to support your needs for holistic wellbeing. Benefits and perks may vary depending on the nature of your employment with HARMAN, and may include paid vacation and holidays, paid sick leave, volunteer leave, and paid bonding and care giver leave. Employees may also be eligible to participate in comprehensive medical, dental, and vision plans, fertility support and adoption assistance, Health Savings and Flexible Spending Accounts, retirement savings plan with employer match, short and long term disability coverage, life insurance, and more.
You Belong Here
HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you – all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.
About HARMAN: Where Innovation Unleashes Next-Level Technology
Ever since the 1920s, we’ve been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.
Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today’s most sought-after performers, while our digital transformation solutions serve humanity by addressing the world’s ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other.
If you’re ready to innovate and do work that makes a lasting impact, join our talent community today!
Important Notice: Recruitment Scams
Please be aware that HARMAN recruiters will always communicate with you from an '@harman.com', ‘@careers.harman.com’ or ‘harmanglobal.avature.net’ email address. We will never ask for payments, banking, credit card, personal financial information or access to your LinkedIn/email account during the screening, interview, or recruitment process. If you are asked for such information or receive communication from an email address not ending in one of the above email domains about a job with HARMAN, please cease communication immediately and report the incident to us through: harmancareers@harman.com.
HARMAN is proud to be an Equal Opportunity employer. HARMAN strives to hire the best qualified candidates and is committed to building a workforce representative of the diverse marketplaces and communities of our global colleagues and customers. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. HARMAN attracts, hires, and develops employees based on merit, qualifications and job-related performance.(www.harman.com)
As the Ecommerce and Paid Media Analyst on the North America Ecommerce team, you will be responsible for the support of JBL.com. With your strong analytical background you will analyze, support and optimize our increasingly robust advertising program as digital/online sales becomes a bigger portion of the Harman Lifestyle business.
What You Will Do
- Execute paid media strategy for always-on customer acquisition campaigns across the marketing funnel with focus of driving top line revenue at scale.
- Support paid media management with focus on weekly and adhoc KPI reporting, continuous optimization against goals, and provide actionable feedback/recommendations to the sales team.
- Manage multiple key accounts and platforms, creating win-win scenarios for HARMAN and its customers and stakeholders.
- Support media buying and analysis on all major ad platforms including Google Ads, Facebook Ads, and TikTok Shop.
- Provide reporting and recommendations for future budgets and assess new opportunities.
- Analyze multi-channel attribution models and present findings to larger organization.
- Collaborate closely with creative campaign specialist to traffic ads and make recommendations on cross-channel campaigns.
- Create measurable tactics and strategies with superior ability to communicate the outcomes with a continuous focus on optimization and spend efficiency.
- Bachelor’s degree in business management, related or equivalent combination between education and experience
- Marketing experience for e-tail and eCommerce experience is required. Experience at a major big-box retailer (agency or client-side) is preferred.
- A strong understanding of eCommerce retailers
- 1-3 years of paid advertising experience; 1-3 years of experience managing clients/accounts
- Experience with Google Ads/Meta Ads/Paid search
- Experience managing multi-million-dollar budgets for direct response campaigns with focus on driving top line revenue and sales
- Strong financial acumen, with understanding of the balance sheet and ability to communicate with finance and accounting teams
- Demonstrated ability to think in CPM/CPA/CPC/CTR with strong media math skills
- Facebook Ads, Amazon Ads, programmatic
- Large brand and/or major retail client experience is preferred. In-house eCommerce or Agency experience preferred.
- Entrepreneur mentality, excellent storyteller, strong negotiator, and collaborator
- Strong technical competency, specifically with pixel and tracking troubleshooting, demonstrated ability to understand and learn systems
- Deep experience with multi-channel attribution models and ability to make recommendations to improve
- Demonstrated ability to scale both legacy businesses and new opportunities
$ 84,750 - $ 124,300
Dependent on the position offered, other forms of compensation are also available, such as bonuses or commission.
Pay is based on a wide range of factors, including, without limitation, skill set, experience, training, location, and business need. While the above range is a reasonable estimate of the wage range for this position, please note the disclosed range estimate has not been adjusted for the applicable geographical differential associated with the location where the position may be filled.
Benefits
HARMAN is interested in the health and wellbeing of you and your family and offers a range of benefits designed to support your needs for holistic wellbeing. Benefits and perks may vary depending on the nature of your employment with HARMAN, and may include paid vacation and holidays, paid sick leave, volunteer leave, and paid bonding and care giver leave. Employees may also be eligible to participate in comprehensive medical, dental, and vision plans, fertility support and adoption assistance, Health Savings and Flexible Spending Accounts, retirement savings plan with employer match, short and long term disability coverage, life insurance, and more.
You Belong Here
HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you – all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.
About HARMAN: Where Innovation Unleashes Next-Level Technology
Ever since the 1920s, we’ve been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.
Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today’s most sought-after performers, while our digital transformation solutions serve humanity by addressing the world’s ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other.
If you’re ready to innovate and do work that makes a lasting impact, join our talent community today!
Important Notice: Recruitment Scams
Please be aware that HARMAN recruiters will always communicate with you from an '@harman.com', ‘@careers.harman.com’ or ‘harmanglobal.avature.net’ email address. We will never ask for payments, banking, credit card, personal financial information or access to your LinkedIn/email account during the screening, interview, or recruitment process. If you are asked for such information or receive communication from an email address not ending in one of the above email domains about a job with HARMAN, please cease communication immediately and report the incident to us through: harmancareers@harman.com.
HARMAN is proud to be an Equal Opportunity employer. HARMAN strives to hire the best qualified candidates and is committed to building a workforce representative of the diverse marketplaces and communities of our global colleagues and customers. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. HARMAN attracts, hires, and develops employees based on merit, qualifications and job-related performance.(www.harman.com)
Salary : $84,750 - $124,300