Creative & Content Growth Specialist

Role: Creative & Content Growth Specialist

Company: Hari Mari

Reports To: CMO

Location: Dallas

Role Type: Full time

Work Environment: In office, M, T, Th, F

About Us

Hari Mari is a leading retailer of high-quality sandals, offering a wide range of styles for men and women. We pride ourselves on delivering an unwavering commitment to crafting footwear and accessories from premium materials with exceptional construction—ensuring they feel amazing from the very first step.

Role Overview

We are seeking an imaginative, data-informed Creative & Content Growth Specialist to serve as the storytelling and search engine trailblazer for our brand. In this role, you will bridge the gap between creative concepting and modern digital growth—shaping our brand’s narrative, writing high-converting copy, and optimizing content for traditional search engines (Google) and next-generation Answer Engine Optimization (AEO) platforms (ChatGPT, Perplexity, Google AI Overviews).

Working directly with our Digital Growth Manager, Sr. Graphic Designer, and Social Media & Influencer Manager, you will turn creative ideas into high-converting digital campaigns, blog stories, and landing page experiences.

Responsibilities

Creative Campaigning & Brand Voice

• Campaign Conceptualization: Brainstorm and build overarching creative themes, taglines, and campaign angles for product launches, seasonal refreshes (Spring/Fall), and Holiday pushes.
• Creative Briefing & Storyboarding: Write scripts, storyboards, and creative hooks for short-form video (Reels/TikTok) and paid ad concepts to hand off to the graphic designer and social team.
• Brand Voice Ownership: Own and evolve our brand tone of voice across all touchpoints, ensuring consistency from web copy down to unboxing inserts and transactional messaging.

SEO/AEO & Editorial Content

• AI & Search Optimization: Write structured, clear content tailored to rank on search engines and be cited by AI answer engines (AEO) using intent-driven Q&A structures and schema-friendly formats.
• Editorial & Buying Guides: Write long-form blog articles, gift guides, product comparison pieces, and educational buying guides that build brand authority and capture organic search traffic.
• Meta & On-Page SEO: Craft and maintain high-ranking product/collection page copy, meta titles, descriptions, and image alt tags across our Shopify storefront

Conversion & UX Copywriting

• PDP & Collection Merchandising: Write high-converting product descriptions, benefit bullets, and editorial page layouts that make complex product features easy to understand.
• CRO Microcopy: Craft persuasive microcopy for CTAs, pop-ups, cart drawer banners, and trust badges; collaborate with the Digital Growth Manager to run A/B copy tests on key landing pages.
• Press & Outreach Content: Draft press releases, brand stories, and pitch copy to secure high-quality editorial features, backlinks, and brand mentions on external publications.
• Utilize Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Figma, or Canva to perform light graphic tweaks, crop imagery, layout web blocks, and build visual mockups when prepping content for site publication.

Qualifications & Skills

• Experience: 2–4 years of experience in creative copywriting, content strategy, or brand marketing within an e-commerce / DTC environment.
• Creative Portfolio: A strong portfolio demonstrating creative campaign concepts, ad scriptwriting, editorial pieces, and brand copy.
• Modern Search Knowledge: Strong understanding of on-page SEO fundamentals and familiarity with structuring content for modern AI Answer Engines (AEO).
• SEO & Analytics Tools: Exposure to tools like Ahrefs, Google Search Console, or GA4.

Collaboration & Workflow: Experience working in fast-paced creative teams, using workflow tools like AirTable to manage project deliverables alongside designers and growth managers.

Qualifications & Skills

• Experience: 2–4 years of experience in creative copywriting, content strategy, or brand marketing within an e-commerce / DTC environment.
• Platform & E-Commerce Tools: Hands-on experience working inside the backend of Shopify to publish pages, format blogs, and update product content.
• Design & Creative Software: Proficiency with design tools such as Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Figma, or Canva for basic asset preparation, image editing, and layout design.
• Creative Portfolio: A strong portfolio demonstrating creative campaign concepts, ad scriptwriting, editorial pieces, and brand copy.
• Modern Search Knowledge: Strong understanding of on-page SEO fundamentals and familiarity with structuring content for modern AI Answer Engines (AEO).
• SEO & Analytics Tools: Exposure to tools like Ahrefs, Google Search Console, or GA4.
• Collaboration & Workflow: Experience working in fast-paced creative teams, using workflow tools like AirTable to manage project deliverables alongside designers and growth managers.

Hari Mari is an equal opportunity employer and values diversity in our workforce. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic.

Industry

• Apparel & Fashion

Employment Type

Full-time