Team Lead - Sportsbook Planning

What Are We Building?

Hard Rock Digital is on a mission to become the best online sportsbook, casino, and social gaming company in the world. We're building a team that is passionate about learning, operating, and creating new products and technologies for millions of consumers. We care deeply about every customer interaction, experience, and insight, and strive to always act authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We're taking that foundation of success and bringing it to the digital space, ready to join us?

What's the position?

We are seeking an organized and driven Team Lead to join our Sportsbook Planning team, reporting directly to the Manager, Sportsbook Content Optimization. In this role, you will lead, mentor, and develop a team of Planning Associates while taking ownership of the day-to-day processes that keep our content planning running on schedule.

The Planning team is responsible for the accurate display of content across retail and digital platforms, planning and documenting our offering for all major sports leagues and events to enhance the customer experience and support revenue generation. The team works closely with Trading, Product Operations, Sportsbook QA, and Sportsbook RTE, along with internal stakeholders, to deliver the right content at the right time.

As Team Lead, you will be the go-to person on shift for your associates, own the team's schedule and reporting, and support the Manager in executing the wider planning strategy. You'll balance hands-on planning work with the responsibility of developing your people and raising the standard of everything the team produces.

Key Responsibilities

Planning & Content Delivery

• Own and quality-check the team's hourly plans for digital and retail displays, ensuring content aligns with business objectives and customer preferences.

• Maintain, distribute, and coordinate planning documents across the business, keeping a single source of truth for what is planned and live.

• Monitor sporting events and changes in real time, adjusting display plans and reprioritizing the team's work to keep content relevant and engaging.

• Drive localization of content plans by state, tailoring display offerings to jurisdiction-specific preferences, regulations, and market maturity.

• Plan, run, and evaluate A/B tests to measure the impact of display strategies, using results to refine the team's approach and inform future planning.

• Use data to support planning decisions and help assess the effectiveness of display plans through reporting and post-event analysis.

• Ensure all display content complies with regulatory requirements and company standards, maintaining a high level of quality and consistency across platforms.

• Surface opportunities for process improvements and operational efficiencies in display planning to the Manager.

Leadership & People Development

• Lead, coach, and supervise a team of Planning Associates, fostering high performance and a culture of continuous improvement.

• Conduct regular 1-2-1s with direct reports, ensuring individual KPIs and team objectives are being met.

• Own the team's shift schedule, ensuring appropriate coverage across the planning window and around key sporting events.

• Support the onboarding of new associates and help deliver ongoing training and upskilling across the team.

• Maintain and circulate team reporting and KPIs, giving the Manager and wider business clear visibility of workload, output, and performance, and surfacing trends, risks, and opportunities.

• Lead by example, presenting new ideas while maintaining the highest standards across current processes and daily performance.

Collaboration & Communication

• Work closely with Trading, Product Operations, Sportsbook QA, and Sportsbook RTE, along with internal stakeholders, to align content plans with wider business strategy.

• Act as a key point of contact on shift, handling queries from internal and external stakeholders.

• Collaborate effectively across teams in a fast-paced, deadline-driven environment.

What are we looking for?

• Experience in sportsbook operations, content/display planning, or a related field, with a strong understanding of the global sporting calendar and the leagues and events that drive engagement.

• Previous supervisory, coaching, or mentoring experience, or a clear readiness to step into a people-leadership role.

• Strong organizational skills with the ability to manage multiple deadlines simultaneously and keep a team on track.

• Strong analytical mindset with exceptional attention to detail and the ability to make confident, data-driven decisions.

• Strong proficiency with Microsoft Excel; exposure to analytics and visualization tools such as Tableau or Amplitude is advantageous.

• Adaptability and a proactive approach to real-time changes across sporting events.

• Excellent communication and interpersonal skills, with the confidence to engage senior managers when required.

• A results-driven professional with a passion for sports and a focus on the customer experience.

• Flexibility to work weekends and outside standard hours in line with the sporting calendar.

What's in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits

• Flexible vacation allowance

• A hybrid / remote working environment

• Startup culture backed by a secure, global brand

• The opportunity to shape content enjoyed by millions as part of a passionate team

Roster of Uniques

We care deeply about every interaction our customers have with us, and we trust and empower our staff to own and drive those experiences. Our vision is built on fostering a diverse and inclusive workplace where, regardless of background or beliefs, you feel able to be authentic and bring all your talent to the table. We want to celebrate you being you. Hard Rock Digital is an equal opportunity employer.