SEO Content Specialist

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What’s the position?

We are seeking an SEO Content Specialist to join our team and report to the SEO Content Manager. The SEO Content Specialist will focus on:

Content Creation:

• Research, plan, and create content relevant to the Hard Rock Bet brand and target audience both manually and through optimized AI tools and workflows.

• Develop and edit in-depth sports betting and online casino articles, guides, and resources that provide lasting value.

Research and Analysis:

• Stay up to date with industry trends and developments across SEO, AEO, and iGaming to ensure all content remains relevant, evergreen, and optimized for performance. 

• Utilize data and analytics to identify gaps in existing content and opportunities for growth.

SEO Optimization:

• Implement SEO and AEO best practices to ensure content is discoverable and ranks well across search engines and LLMs for targeted keywords.

• Conduct keyword research to identify topics and phrases that resonate with our audience.

• Perform in-depth competitor analysis and monitor industry trends to inform content strategy.

Content Maintenance:

• Regularly review and update existing content to ensure accuracy, relevance, and optimal performance, reporting to the SEO Content Manager.

• Ensure all content meets brand, growth, compliance, and marketing standards.

Collaboration:

• Work closely with the SEO Content Manager and cross-functional partners in Social, Design, PR, Marketing, and more, to create and promote content across all channels, ensuring alignment with the overall brand strategy.

What are we looking for?

 The ideal candidate will have:

• Proven experience as a content writer and editor (2 - 3 years) with work in sports betting or casino being a plus.

• Strong research skills and ability to distill complex information into clear, engaging content.

• Understanding of SEO principles and experience optimizing content for search engines.

• Experience using LLMs and AI-powered content tools.

• Excellent written and verbal communication skills.

• Detail-oriented with a commitment to producing consistent, high-quality, error-free content.

• Ability to work independently and meet deadlines.

• WordPress CMS proficiency.

• Experience with search tools including Ahrefs, Semrush, and Google web analytics tools.

• Knowledge of sports, sports betting, and casino gaming is a major plus.

What’s in it for you? 

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits

• Flexible vacation allowance

• Flexible work from home or office hours

• Startup culture backed by a secure, global brand

• Opportunity to develop a product that is enjoyed by millions as part of a passionate team

Roster of Uniques

We care deeply about every interaction our customers have with us and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)