Territory Manager - Healthcare Equipment

Healthcare Equipment Territory Manager

Hard Manufacturing Co., a privately owned company based in Buffalo, NY, is the leading manufacturer of premium-quality hospital cribs, bassinets, and youth beds serving hospitals throughout the United States and internationally. For decades, we’ve built our reputation by offering the industry’s broadest line of pediatric sleep products, backed by exceptional customer service, superior product quality, and long-term customer relationships.

We are seeking a sales professional to manage an established territory and continue growing our presence in the healthcare market. This is an excellent opportunity for someone who enjoys consultative selling, building lasting customer relationships, and representing a respected, niche manufacturer.

Position Overview

The Healthcare Equipment Territory Manager is responsible for developing new business while expanding relationships with existing hospital customers within an assigned territory. You will manage the entire sales process—from prospecting and qualifying opportunities through quoting, closing, and follow-up—working closely with customers to identify solutions that meet their needs.

Success in this role requires strong communication skills, attention to detail, initiative, and a customer-first mindset. Your ability to grow sales within an established territory will directly impact your earning potential.

Responsibilities

• Manage an assigned sales territory to meet or exceed sales objectives.
• Generate new business while maintaining and growing relationships with existing hospital customers.
• Prospect for new opportunities through phone outreach, referrals, networking, digital tools, and other lead-generation activities.
• Understand customer needs and recommend the most appropriate pediatric sleep products and solutions.
• Prepare accurate quotations, proposals, and sales documentation while maintaining customer information in the company’s CRM system.
• Coordinate with customer service and internal team members to ensure an outstanding customer experience from initial inquiry through delivery.
• Represent Hard Manufacturing professionally in all customer interactions.
• Travel occasionally to customer sites and industry trade shows to strengthen relationships and develop new business opportunities.

Qualifications

• Bachelor’s degree preferred.
• Three or more years of successful B2B sales experience, preferably involving capital equipment, medical products, or other technical products.
• Experience using CRM or sales management software to manage customer relationships and sales activities.
• Comfortable using social media, AI, and other technology tools to build market presence and identify new opportunities.
• Excellent verbal, written, telephone, and presentation skills.
• Strong organizational skills with exceptional attention to detail.
• Self-motivated with the ability to work independently while contributing as part of a collaborative team.

What We Offer

• An established sales territory with a loyal customer base.
• The opportunity to represent a respected manufacturer with a long history of quality and customer satisfaction.
• Competitive compensation with earnings tied to sales performance.
• Hybrid work flexibility, with the opportunity to work from home up to two days per week.
• A collaborative, team-oriented environment within a stable, privately owned company.

Pay: $60,000.00 - $90,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Education:

• Associate (Required)

Experience:

• commercial product sales: 3 years (Preferred)

Ability to Commute:

• Buffalo, NY 14215 (Required)

Work Location: Hybrid remote in Buffalo, NY 14215

Salary : $60,000 - $90,000