Associate Sales Manager

Happy D Corporation Oakland, CA

Position Overview

We are seeking an experienced and driven Associate Sales Manager to lead customer account management, business development, and market growth initiatives. This role requires a dynamic professional who can balance relationship-building with knowledge of strategic planning, while collaborating cross-functionally to support market expansion. The Associate Sales Manager will be responsible for aiding in developing sales strategies, driving revenue growth, and representing the company at trade shows and industry events.

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About Us

Happy D Corporation, based in Oakland, California, is a leading provider of Individually Quick Frozen (IQF) roasted and non-roasted vegetables. We deliver high-quality products such as spinach, ginger, roasted garlic, and more to customers worldwide. Our mission is to provide exceptional customer service and innovative frozen vegetable solutions, making us a trusted partner in the industry. We take pride in our commitment to quality, innovation, and collaboration, fostering a workplace where every team member is empowered to excel and contribute to our shared success.

Key Responsibilities

Client Account Management

• Build and maintain strong, long-term relationships with key customers.
• Serve as the primary point of contact for customer needs, inquiries, and issue resolution.
• Monitor account performance and implement actions to maximize customer satisfaction and retention.

Business Development

• Identify and pursue new sales opportunities across target market segments.
• Develop and manage sales pipelines, from prospecting to closing.
• Manage contracts and proposals to achieve revenue and growth goals.

Sales Strategy & Market Research

• Design and execute sales strategies aligned with company objectives.
• Conduct market research to identify trends, competitive positioning, and emerging sales opportunities.
• Provide insights and recommendations to leadership to guide business decisions.

Marketing & Social Media

• Collaborate with leadership to create and manage a social media presence and digital campaigns.
• Create and leverage rudimentary marketing tools and content to support lead generation and brand awareness.
• Align sales and marketing efforts to strengthen overall market positioning.

Trade Shows & Sales Travel

• Represent the company at trade shows, industry conferences, and customer meetings as assigned.
• Plan and execute trade show actions to generate leads and enhance brand visibility.
• Travel a minimum of 60% of the time to meet with current customers, prospects, and partners.
• This position is based in our Oakland, CA headquarters. The candidate will maintain an office at headquarters for coordination of sales operations and other management activities.

Product Development Coordination

• Work closely with the factory and product development team to align customer needs with product offerings.
• Provide feedback to leadership on market demand, trends, and customer preferences.
• Ensure timely communication of product updates, launches, and innovations to customers.

Qualifications

• Bachelor’s degree in business, Marketing, or related field.
• 5 years of experience in sales, account management, or business development, in the food industry.
• Strong negotiation, communication, and relationship-building skills.
• Proven ability to develop sales action plans and deliver results.
• Willingness to travel domestically to achieve sales results.