Graphic Designer

SUMMARY

The Graphic Designer plays a critical role in translating brand vision into compelling visual experiences across all touchpoints. This individual will partner closely with leadership and cross-functional teams to execute design work that supports marketing, product, retail, and brand storytelling initiatives.

This role requires a balance of creative concepting and execution, ensuring that all designs reflect a cohesive and elevated brand identity while driving engagement and business results. The ideal candidate thrives in a fast-paced, entrepreneurial environment and is passionate about building visually compelling brands.

This role is on site 5 days a week in our NYC office and reports to the CEO/Co-founder.

RESPONSIBILITIES

Creative Execution & Design

• Design and produce high-quality visual assets across:
• Digital (email, website, social, paid media)
• Print (packaging, retail signage, event collateral)
• Create graphics for brand, merchandise, website, decks, and collaboration assets
• Translate creative briefs and brand direction into effective design solutions
• Ensure all deliverables are aligned with brand guidelines and creative standards
• Prepare and deliver production-ready files for internal and external partners

Packaging & Label Development

• Lead packaging and label design from concept through final production
• Manage packaging and labeling creation, revisions, and approvals
• Partner with external vendors (printers, manufacturers) to ensure quality and brand consistency
• Ensure compliance with regulatory and production requirements where applicable

Campaign & Brand Development

• Support the development and rollout of:
• Product launches
• Seasonal campaigns
• Brand storytelling initiatives
• Contribute to concept development, mood boards, and visual identity exploration
• Support brand creation and evolution, maintaining a cohesive visual language

Cross-Functional Collaboration

• Collaborate closely with:
• Marketing – to create performance-driven design assets
• Operations – to support execution of packaging, product, and retail needs
• Product Development – to align packaging, labeling, and product storytelling
• Leadership/Creative Direction – to translate vision into creative outputs
• Partners with external vendors (printers, freelancers, agencies) as needed

Project & Workflow Management

• Manage multiple concurrent projects with competing deadlines
• Prioritize workloads while maintaining high creative standards
• Track project timelines and ensure timely delivery of assets
• Proactively identify risks, bottlenecks, and opportunities for efficiency

Brand Integrity & Innovation

• Maintain consistency across all visual touchpoints
• Stay current on design, fashion, and cultural trends
• Bring fresh ideas that elevate creative output and brand differentiation
• Continuously improve processes and creative execution standards

WHAT WE ARE LOOKING FOR

• 3–5 years of professional graphic design experience (preferably in lifestyle, fashion, beauty, food, retail, or agency environments)
• Experience with packaging & label design, production, and vendor management
• Ability to manage creative from concept through final production across multiple formats
• Strong portfolio demonstrating: Clean layout systems, Sophisticated typography, Thoughtful visual storytelling
• High proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Experience with: Packaging design and production, Retail/environmental design, Digital marketing assets (email, paid media, social)
• Creative Excellence: Strong aesthetic instincts and execution skills
• Attention to Detail: High level of precision across all deliverables
• Communication: Clear and effective collaboration with diverse stakeholders
• Adaptability: Thrives in a fast-moving, evolving environment
• Time Management: Strong organizational skills with ability to multitask
• Ownership: Proactive, accountable, and solutions-oriented