Head of Growth Marketing

Head of Growth Marketing – Build Our $100M Engine

• Full-Time 1099 Contractor Position | Almost 100% Remote | Flexible Schedule
• Base Contract: $100K–$200K (depending on experience)
• Performance Bonus: Results-based compensation tied to specific milestones
• Total Compensation Potential: $100K–$450K
  
  

JOB POSTING

We’re a profitable coaching company at ~$1M Annual Revenue. The mission is simple: scale to $100M in 3 years.

We don’t need just a “marketer.” We need a growth operator — someone hungry to build, test, and own the entire engine that gets us there.

If blank canvases excite you, if rapid execution is your default mode, and if nothing thrills you more than seeing your work drive millions in revenue, keep reading.

Read further if this is YOU → a scrappy, data-obsessed growth operator who thrives on building and running experiments, scaling paid acquisition, and optimizing funnel conversions.

DEADLINE TO APPLY: Monday, October 6th, 2025 at 9am Pacific Time

NOTE: If you love this job, apply only here https://happentoyourcareer.com/career

(We’ll ignore applications sent anywhere else. Most companies do this, but we like to be upfront.)

Bonus: Here’s a document with many of the things I would want to know if I were considering applying to this role DOCUMENT HERE.

Why You’ll Love This Role

• Career-Defining Challenge → Take a company from $1M → $100M. Very few ever get this shot.
• Blank Canvas → Build the entire growth machine — channels, funnels, dashboards, team. No corporate baggage.
• Direct Impact → Every test, every funnel, every campaign ties directly to revenue. You’ll see the impact in days, not quarters.
• Premium Market → We sell $5K–$20K programs to professionals and senior execs. This is strategic, high-ticket marketing — not pushing cheap widgets.
• Founder Seat → Work directly with the CEO. Zero red tape. Fast decisions, faster action.
• Fuel to Test → Own and adjust the marketing budget in your first 90 days. Run experiments. Scale what works.
• Path to CMO → Build your own team as we grow. This role is your launchpad.
• Meaningful Mission → We’re changing what work is, by helping Professionals redesign their lives (including work). This work changes people, not just metrics.
• We are (nearly) 100% remote! Work from anywhere → Our team members live all over the world! We enjoy the freedom to choose our work location, enabling a highly flexible lifestyle.
• Create your own flexible schedule → We value autonomy & flexibility. We take care of our clients as well as ourselves. You'll be able to tailor your schedule to your personal needs (while considering business requirements as long as you’re exceeding the team goals).
  
  

What Winning Looks Like (First 90 Days)

• Scale lead flow: 300 → 1,200/month.
• Double qualified (and completed) sales calls: 80 → 180 /month.
• Improve qualified call show-up rate to 85%.
• Keep CAC ≤ $2.5K while testing new channels.
• Launch 2 new funnels/lead magnets.
• Build dashboards that show what’s working (and what’s not).
• 3x podcast reach by end of 2025 (Rate of New Followers & Plays).
  
  

What You’ll Do (The Super Short Version)

• Immediately, you’ll use data, metrics, and ROI to prioritize and 3x our reach (and paying clients) in the next year.
• Build on our existing PoP Content (podcast, books, thought leadership) to expand reach and deepen relationships.
• Build a marketing team: there are a couple members already on the team.
  
  

Key Results Areas (How You’ll Know If You’re Doing a Stellar Job):

• 5x the number of first-time conversations in 12 months.
• Revenue profit growth from $1.2M → $4M in 2026.
• Continually improvement of conversions in everything you touch (funnels, nurture sequences, landing pages, emails, etc).
• 100% year-over-year growth driven by unconventional, innovative strategies.
• Ruthless focus — eliminate what doesn’t work, double down on what does.
• Changes are being made because of data that has been produced by you. (The Product Market Fit (PMF) is right on --and the data shows.)
  
  

The Longer Version Of What You’ll Be Doing

• Faithfully execute the business plan, achieving/exceeding objectives.
• Lead, manage, and hold the team accountable to commitments.
• Growth hacking. We don’t have to explain what “growth hacking” is. You’ll find unconventional, data-driven ways to grow with minimal resources.
• Full-stack marketing: content, SEO, podcast, email, paid media, analytics, paid search, and advertising.
• Project management: Participate in weekly meetings on team projects. Hire and supervise contractors (e.g., writers, audio/video producers, editors, designers, proofers, creatives, etc.) Ensure clear communication regarding deadlines, deliverables, etc.
• Partner closely with the CEO and leadership team for aligned, fast decisions.
• Optimize and innovate on all content to meet our goals campaigns: podcasts, blogs, workshops, courses.
• Be the analytics expert: A/B testing, dashboards, data-driven decisions. Experiments and Tests will be a constant part of your role. You should have lots of Google analytics expertise.
• Curation: Update and integrate existing systems.
• Build, lead, and scale the marketing team.
• Make sure everything we publish is anti-vanilla — personal, bold, and truly helpful.
  
  

Who You Are

• You’ve scaled high-ticket coaching/consulting/education ($5K offers).
• You’ve grown ad spend from $10K/month to $100K without losing efficiency.
• Funnels, CAC, LTV, CPL — these are your love language.
• You’re scrappy: you can write copy, spin up ads, and hack landing pages.
• You’re a builder: you want ownership, not just “managing vendors.”
• You want to leave your fingerprints on a $100M story.
• Experienced: 5 years growth marketing/growth hacking and leading teams.
• Remote-native: you’ve led remote teams before.
• You hate manipulative marketing, love creative trust-building.
• Obsessed with data, testing, and continuous improvement.
• You thrive on speed and execution.
• Oh, and — the last line of your app should say: “You rock.”
  
  

Bonus Points If You Have

• Variety of industry experience.
• Personal experience making bold career changes.
• Familiarity with HTYC (podcast/book). HINT our podcast is a great way to become familiar with what we do https://happentoyourcareer.com/podcast an even better way is the audiobook or HTYC book https://happentoyourcareer.com/book
• Agile, Scrum, or Kaizen background.
  
  

About Us – Happen To Your Career

At Happen to Your Career we are a small, rapidly growing, company that believes in doing work you love and doing work in your strengths.

We value unconventional results, using your strengths to succeed and to help our company grow in order to be able to help as many people as we possibly can.

Here’s what we value in our company (We live by these, not even kidding):

• Be Ridiculously Helpful – We take care of our people… and their people too! We treat others like humans and we exceed expectations in every interaction.
• Signature Strengths – We do what we are the best at and use our uniqueness and what we enjoy doing, we enable everyone around us do the same.
• It’s Personal – We want every single touch to feel like we care – because we do!
• One Life – We go for what scares us; we intentionally get outside our comfort zones and push ourselves and everyone we interact with for growth.
• Leverage – We use technology and systems to do anything that a human doesn’t need to.
• Give Pareto a hug – we fail often and fast and make mistakes early and are transparent about them. We remove what isn’t working and relentlessly seek out and prioritize the top 4% of what works; We call this out every opportunity!
  
  

How To Apply

NOTE: Apply only here https://happentoyourcareer.com/careers. Otherwise, we will ignore all other applications (Most companies do this but we like to be up front about it.)

This is a test! Read everything. Don’t just send a resume or click “apply.” If you think this could be an amazing fit, apply ONLY using the instructions at the link above.

DEADLINE TO APPLY: Monday, October 6th, 2025 at 9am Pacific Time