Social Media & Content Marketing Coordinator

🌸 Join Hapa Kristin — where K-beauty meets bold self-expression.

Hapa Kristin is a fast-growing K-beauty colored contact lens brand with a cult following on social media. Our Melrose flagship is the heart of our brand — a place where content comes to life and customers experience our products firsthand. We're looking for a creative, driven Social Media & Content Marketing Coordinator to grow with us.

🎯 The Role

This is a full-time, on-site role based at our Melrose flagship in Los Angeles. Our store doubles as your office and content studio — you'll be immersed in the brand every day, surrounded by products, customers, and the team.

You'll own our social media presence, build our influencer program, and create content that drives real engagement. If you live and breathe Instagram and TikTok, have a sharp eye for trends, and love the idea of working in a vibrant retail-meets-content environment, this is for you.

💼 What You'll Do

Content & Social Media

• Plan, shoot, and edit content for Instagram and TikTok (Reels, Stories, carousels)

• Manage daily posting, community engagement, and DMs

• Track performance metrics and refine strategy based on data

• Spot trending audio, formats, and cultural moments — and act fast

• Lead content for seasonal campaigns, product launches, and store events

Influencer & Creator Partnerships

• Discover and build relationships with influencers in the beauty/lifestyle space

• Coordinate gifting, collaborations, and UGC campaigns

• Track partnership performance and grow long-term relationships

• Network at events and represent the brand IRL

In-Store & Brand Immersion

• Capture authentic in-store moments and behind-the-scenes content

• Collaborate closely with the store team

• Support during peak hours, launches, and events

✨ Who You Are

• 1–2 years of brand social media experience, OR a personal portfolio showing growth and creativity

• Mobile content native — you can shoot, edit, and post professionally from your phone

• Skilled with CapCut, InShot, Canva (or similar)

• Deep understanding of Instagram & TikTok algorithms and trends

• Comfortable on camera and engaging with people in person

• Genuine passion for K-beauty, colored contacts, or the beauty/fashion space

• Self-starter who spots opportunities and acts on them

• Strong written English for captions and brand voice

🎁 Nice to Have

• Experience with Later, Sprout Social, or Meta Business Suite

• Photography or videography skills beyond mobile

• Existing influencer network in the beauty/lifestyle space

• Bilingual (Korean, Spanish, or other)

• Familiarity with colored contact lenses

🌟 What We Offer

• Health, dental, and vision insurance

• 401(k)

• Paid time off

• Employee discount complimentary Hapa Kristin products

• Creative freedom to shape a growing brand's voice

• Direct mentorship from our Marketing Manager

• A dynamic environment at the intersection of K-beauty and content

📩 How to Apply

Apply with your resume links to social media accounts you've managed or content you've created. A short portfolio or highlight reel will go a long way!

Hapa Kristin is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all.