What are the responsibilities and job description for the Marketing & Communications Coordinator position at Hannibal-LaGrange University?
Company Description: Hannibal-LaGrange University is a Christ-centered institution in historic Hannibal, Missouri, dedicated to combining strong academics with a vibrant, close-knit campus community. Recognized for academic excellence, HLGU’s education graduates are among Missouri’s best prepared teachers, and media communications students receive national recognition, with alumni serving in leadership roles across many professions. Campus life emphasizes community, spiritual growth, and service through athletics, fine arts, clubs, campus ministry, and mission opportunities within a Biblical worldview grounded in the Baptist Faith and Message 2000. The scenic campus offers a supportive environment where individuals are encouraged, challenged, and equipped to make an impact in their chosen fields.
POSITION SUMMARY
The Marketing and Communication Coordinator plays a key role in advancing the University’s brand and strategic messaging across digital and traditional platforms. This position is responsible for supporting the execution of the HLGU marketing strategy that supports student recruitment, alumni and friends’ engagement, and institutional visibility. The ideal candidate will possess strong skills in social media management, website management, videography, graphic design, and photography. Employee must possess a vibrant, personal Christian faith including a clear testimony of Christian conversion and be actively involved in an evangelical, preferably Southern Baptist, church.
DUTIES AND RESPONSIBILITIES
Key Responsibilities:
- Assist with the execution of university-wide marketing and communication plans. • Coordinate campaigns that align with institutional goals and target audiences. • Monitor and analyze campaign performance metrics to optimize future efforts. • Monitor and manage the HLGU website. Work with departments and our website specialist to make updates and improvements to ensure branding and message.
- Digital & Social Media Management
o Manage the university’s social media accounts (Instagram, Facebook, Twitter, Linkedln, YouTube, etc.).
o Create engaging content tailored to each platform, including graphics, videos, and written posts along with Social Media Specialist.
o Track engagement and trends to inform content strategy.
- Content Creation
o Capture high-quality photos and videos for use in marketing materials, social media, and the university website.
o Edit and produce short-form and long-form video content for promotional and informational purposes.
o Maintain a digital asset library of multimedia content.
o Create graphics for marketing materials, social media, and the university website.
- Brand Stewardship
o Ensure consistency in messaging and visual identity across all communications. o Collaborate with departments and faculty to support their marketing needs while maintaining brand standards. .
- Event Support
o Provide marketing support for university events, including marketing plans, promotional materials, live coverage, and post-event recaps.
o Document events through photography and videography.
DEPARTMENTAL RELATIONSHIPS
- The position of Marketing and Communications Coordinator requires a working relationship with all departments on campus, working closely with the Executive Cabinet to communicate to both internal and external audiences.
KNOWLEDGE, SKILLS, AND ABILITIES
- Must possess excellent leadership skills.
- Must be able to effectively plan and meet multiple deadlines and high-pressure timetables. • Must possess good initiative and the ability to work without close supervision. • Must demonstrate excellent organizational and prioritization skills.
- Requires the highest level of relational skills in working with University personnel to meet their needs, and in working with outside vendors.
- Must be creative and have excellent communication skills.
- Must be a team player who has the good of the organization at heart.
- Must have values consistent with the mission and purpose of Hannibal-LaGrange University.
- Must agree to, sign off on, and abide by the standards of employment on the employment application, on the yearly contract, and in the employee handbook.
EDUCATION, EXPERIENCE, AND TRAINING
- Bachelor’s degree in Marketing, Communications, Media Studies, or a related field. 2 years of experience in marketing, communications, or digital media.
- Proficiency in social media platforms and scheduling tools (e.g., Hootsuite, Buffer). • Strong photography and videography skills, including editing software (e.g., Adobe Premiere Pro, Final Cut Pro, Lightroom).
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment. • Familiarity with higher education marketing is a plus.
- Experience with content management systems (e.g., WordPress).
- Graphic design skills using tools like Canva or Adobe Creative Suite.
- Knowledge of SEO and digital advertising strategies.
- An aptitude for utilizing a team approach to accomplish goals and objectives in an environment of divergent views and opinions.
- Can express a mature Christian testimony and communicate and support the merits of a Christian education.
- Preference will be given to Hannibal-LaGrange University graduates.
HOW TO APPLY
Applications may be submitted through our website at Staff Application | Hannibal-LaGrange University or sent via email to: humanresources@hlg.edu